Why Is Testimonial Video Content Effective? | Engage, Educate, Entertain | INDIRAP
Welcome to Episode 5 of Engage. Educate. Entertain. This is a collection of informative advice from some of the top experts in the branded video production field. From our CEO to our Creative Director, and our Founder to our Marketing Director, this collection is here to provide you with all the information you need when deciding to start elevating your brand with video content.
Take a minute to think about how many review-based websites are out there. Yelp, TripAdvisor, even Amazon. While these can sometimes be helpful, it’s getting harder and harder to verify that the reviews are legitimate. (Just check out this guy headed to jail for writing fake reviews.) Luckily, some of the best benefits of testimonial video content are the authenticity they can provide for businesses.
In this edition of Engage, Educate Entertain, Founder and Executive Producer of INDIRAP talks about why testimonial video content is so effective.
WATCH NOW: Why Is Testimonial Video Content Effective?
“Like I always say, you can talk about how great you are until you’re blue in the face, but it’s more useful, it’s more believable, and most importantly it’s more respectable when one of your satisfied customers can do it for you,” Julian says.
With testimonial video content, gone are the days of wondering if a review was left by an actual customer, or just someone looking to make a quick buck. Video allows you to see the faces of and hear the voices of real people who have used a product or service, taking out all of the guesswork of verifying a review.
Testimonial video content moves the buying process forward for any brand by creating trust, transparency, and detailing the user experience. A Forbes article even noted, “When it comes to the factors that encourage customer loyalty to a brand, transparency ranked at the top. 78% of all survey respondents said they trust a brand more if it offers product transparency.”
We believe so strongly in the power of testimonial video content, that there’s an entire section of our website dedicated to it. Check out what our clients have to say about working with us. If you’re ready to start using your clients as your own brand cheerleaders, get in touch.
INDIRAP offers The Blueprint for Branded Video Content that shows all the ways video can transform your sales, marketing, advertising and branding efforts, as well as your internal communications. If you’re ready to start creating quality video content to engage, educate and entertain your audience, we’re ready to help.
Visit our BOOK NOW page or email [email protected] to get in touch to start elevating your brand with custom branded video content. Have questions you want us to answer? Let us know!