Welcome to Episode 12 of Engage. Educate. Entertain. This is a collection of informative advice from some of the top experts in the branded video production field. From our CEO to our Creative Director, and our Founder to our Marketing Director, this collection is here to provide you with all the information you need when deciding to start elevating your brand with video content.
One of the most common questions we answer is “Why Do I Need Professional Video For My Brand?” The answers to this question are endless, but we’ll spare you a lecture and get right to the point.
To borrow AT&T’s most recent tagline: “When it comes to wireless networks, just ok isn’t ok.” The same goes for production companies. When it comes to video production for your business, just ok isn’t ok. As an established business or brand, why settle for video content that doesn’t show you off and tell your story in the best possible light?
INDIRAP CEO Tyler Mose talks about this further in this edition of Engage, Educate, Entertain. A top-quality company deserves to be supplemented with top-quality video content. “You wouldn’t put Toyota rims on a Bentley,” Tyler explains. “So do you really want to short change the type of content that you’re creating?”
WATCH NOW: Why Do I Need Professional Video?
Here are just a few more reasons why you should use a professional company to produce content for your business or brand:
You’re not a video expert
You’re trying to run a company, not become a video editor. By hiring a professional to produce video content for you, you’re able to focus on what you actually are an expert at.
It’s easy to tell the difference between high quality video and a Do-It-Yourself clip. As Tyler mentioned, you need video content that reflects the quality of the product or service you’re providing. If you don’t take the quality of your video content seriously, your audience won’t take you seriously.
We’ve already established that you’re not a video expert. This means you have to take the time to learn how to shoot, edit, mix, animate, the list goes on. By trusting a professional video production team who already knows how to do these things, the turnaround time of your content will be drastically shorter than if you did it yourself.
Your brand, product or service has a story to tell and an audience to reach through video. There’s no denying the power of this medium. So why would you deny your video content to be the best that it can be by not hiring a professional video company to produce this content for you? Give your brand the best with top-quality video content from INDIRAP.
INDIRAP offers The Blueprint for Branded Video Content that shows all the ways video can transform your sales, marketing, advertising and branding efforts, as well as your internal communications. If you’re ready to start creating quality video content to engage, educate and entertain your audience, we’re ready to help.