One of the most important aspects of any marketing campaign is the metrics. So it’s vital to have an idea of what you’re looking for before you launch. This might sound similar to defining your goals. However, with analytics, you can take it further and make real-time adjustments to get you even closer to reaching your objectives.
Your analytics will act as a guide throughout your campaign, letting you know what’s working and what isn’t. Of course, just knowing that something isn’t working doesn’t help you very much, and the last thing you want to do is throw things together minute by minute, trying to find ways to pivot.
To make for smoother sailing, we recommended determining possible adjustments before they need to be made. Do a little predicting. Imagine you’re a week into your campaign, and you notice you’re not on track, come up with a game plan for what steps you need to take. Figuring this out beforehand will help you feel secure in your decision-making and, in general, gives you more control over your campaign.