What is Branimation and Why Does Your Brand Need it?


December 1, 2021   |   Share:     |  

3.5 minute read

When it comes to adding animation into your brand’s core, it takes more than just sprinkling in a few elements here and there for decoration. 

In this article we’re breaking down the hot concept of Branimation, how it can supercharge your brand, and why it’s so essential. On your mark, get set, LFG.  

What is ??

Brand + Animation = Branimation. 

First, let’s get one thing straight...

Blending two words to make a cutesy term? Not our thing. 

Blending two power concepts into a method that will strengthen your business and develop your brand. Now that’s something we can get behind. 

Branimation (don’t worry, we’ll stop saying it soon) isn’t just a trending fad, even though it kinda sounds like one. 

Think of it this way. If your brand is a recipe, animation would be a key ingredient. Something that gets power-mixed in with all other elements and baked into the structure. Not just a garnish to sprinkle in here and there.

Why Is Branimation Important?

So much science goes into our decision-making processes. How do most people take in information, what keeps people entertained, what influences a person to “buy now”? 

Studies are taking place constantly to answer these questions and locate patterns. So why not use those resources to your benefit?  

For instance, it’s been proven that most people not only prefer animated content to static content but, psychologically, its visual appeal makes for naturally more engaging content. 

Animation holds attention longer than a still image or text can. And we all know that attention is currently a hot  and highly sought-after commodity. 

Major brands have noticed these patterns and have fallen suit. It’s no coincidence you’ve seen more and more animated logos, videos, websites, and honestly, everything else popping up over the years. 

They might have been first, but do you want to be last? 

Let’s Look at the Stats:

65% of people are visual learners (Forbes)

There has been an 800% increase globally in ad-supported videos in the past year alone (Google)

59% of marketers now use animated explainer videos to sell their products and services (Crackitt)

By 2022, 82% of all internet traffic will be comprised of video views (Cisco)

People following directions with text and illustrations do 323% better than people following directions without illustrations (Source

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later (Source

Does Branimation Apply to You?

Do you have a business? Or a brand? Then yep. This all applies to you. Sure, maybe your non-animated marketing strategies are working just fine now. But how long do you see that lasting? 

When you picture your business one year from now, five years from now, ten years from now; what do you see? If it looks exactly the same as it does now then that’s a problem. 

Sure, you have a unique audience, and maybe you even have a loyal community of clients or customers. But they’re all human. And they’re not immune to boredom, especially when they see your competitors pitching the same services, just better and in more modern and psychologically engaging ways. 

So, to be frank, this applies to you because it applies to your competitors. Step up or step out. 

Why Now?

Why not now? To break it down real simple, your options are to either: 

1. Incorporate animation into your brand or, 

2. Don’t incorporate animation into your brand. 

If you really don’t see your brand benefiting from moving with the times and modernizing alongside your competition over the next few years, then your choice is simple. 

But, if animation is something you think could help your business now or down the line, why waste any time and let your competitors get a head start? 

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Are you ready to bring your brand to life but not sure where to start? Here are some ideas to get ya started 👇🏼👇🏼

Branded Motion Graphics Library

Animated Logos + Brand Assets

Graphics Packages

Trade Show Graphics

Animated Email Signatures

Social Media

Website Graphics

Digital Banners

Animated Video Intros & Outros

Live-Action Overlays

Commercials & Other Ad Content

We know taking on a project like this can be intimidating. But you don’t have to tackle it all at once. That would be chaos. Find the right team, create a loose timeline, and start incorporating animation at your own pace! 

It all starts with that first small step. So are you gonna start walking, or do you wanna stay put? It’s up to you. 

We’re continually evolving over here at INDIRAP. Whether it’s the content we’re putting out, the brands we look to for inspiration, or the technology we use. We’re never satisfied standing still. 

So if you’re looking for a creative partner to constantly challenge you and help you grow, you’ve come to the right place. 

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