So much science goes into our decision-making processes. How do most people take in information, what keeps people entertained, what influences a person to “buy now”?
Studies are taking place constantly to answer these questions and locate patterns. So why not use those resources to your benefit?
For instance, it’s been proven that most people not only prefer animated content to static content but, psychologically, its visual appeal makes for naturally more engaging content.
Animation holds attention longer than a still image or text can. And we all know that attention is currently a hot and highly sought-after commodity.
Major brands have noticed these patterns and have fallen suit. It’s no coincidence you’ve seen more and more animated logos, videos, websites, and honestly, everything else popping up over the years.
They might have been first, but do you want to be last?