What Is A Company Video?

January 27, 2020   |   Share:     |  

Company videos, brand overviews, whatever they’re called, your company needs one. We’ve nailed plenty of company videos for all kinds of clients and below are some reasons for why your company should have one too.

Company Videos – What they are and why they’re important.

Nothing will help your audience identify and relate to your business more than a solid company video. A company video -called a brand overview video here at INDIRAP- is simply a video that’s been produced for the efforts of promoting and raising awareness of a company’s brand. These company videos can be used in any kind of business setting and function for many different purposes: branded content, training, instructional, and testimonials as well as many more.

More information, less time

Videos are processed 60,000 times faster than text by the brain. Consider your own attention span while watching a video compared to reading a lengthy article about that same video’s content topic. Videos possess the ability to be a more passive experience in comparison to reading text. Not only will you be able to provide all the necessary information about your brand in a shorter amount of time with a company video but you will be able to generate a more emotional response that’s hard to match with written word.

More engagement online

We live in a time where social media and online sharing play a huge role in the success of any business. Video is one of the top shared pieces of content online, meaning if you curate a video about your company that is relevant and resonates with your audience, they will be more likely to share your message with others who they think will find it useful. Having a company video that is ready for online sharing gives your message the opportunity to reach more potential customers.

Videos generate SEO 

Our search engines are designed to get the most relevant information to users in a quick and convenient manner. The more informative the content, the more likely it is going to be put up at the top of the user’s search results. Because Google owns YouTube, which is the second largest search engine globally, their algorithm heavily favors video content over text-based. Views on branded or company video content have increased 99% on YouTube as of 2017 and generates 12 times more shares than text and images combined. With stats like that it’s hard to deny the importance of a company video.

Stand out from competitors

Without a hint of doubt- video is a crucial part of content marketing and its only becoming more and more essential for businesses to stand out and be successful. Video attracts two to three times as many monthly viewers and those who view videos on company websites are 64% more likely to buy their product or service. Taking advantage of your own content and creating a company video will help you stand out amongst competitors and separate you from competition by highlighting your company’s brand and values in an engaging manner that attracts more clients or customers.

See the results for yourself

Below we’ve shared a few videos INDIRAP’s produced for companies to highlight their brand and value. Whether it’s real estate, construction, corporate or anything else having a company video will help you stand out against competitors and wow potential clients.



So what’s the wait?

Not only does having a solid company video mean you are able to distill your message but it’s also a bold statement to all those potential viewers out there that you align with them and provide a solution they’ve been searching for. Here at INDIRAP we are determined to curate a company video that will generate more revenue for your business as well as highlight your brand as an essential part of success for your consumers. Company videos can be used to answer your website vistor’s question, show off your company’s brand, value, and culture, and create engagement with viewers that creates a favorable and lasting impression.

If you’re ready to take your video content strategy seriously, hit us up and reserve a free strategy session at the link below. 


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