When taking on a new project or client, marketing is the very first thing we consider. Because great content can only get you so far. And even the best content isn’t worth the investment if it’s just going to sit in a folder on your computer collecting dust. That’s why we don’t just hand over your content and say “Good luck!”
We start from the end. We examine the marketing strategies you already have in place to determine how your content can work within those structures or offer solutions on how to make them better. This could mean website redesigns, new campaign ideas, updated social media pages, really anything. If our content is going to live within your marketing funnel, we want to give it the best home possible. Once we feel we have a proper marketing strategy in place to allow your content to thrive, we can start creating.
What is the intended purpose of this content? Who are we speaking to? What emotions do we want to evoke? How will success be measured? These are the questions that drive our creative strategy and allow us to bake success into the structure of your content.
By creating with marketing in mind, we’re able to provide you with content that you know exactly what to do with and how to utilize. There’s no guesswork and no chance of your content being wasted or forgotten because you already know exactly how to use it and extend its value.