10 Types of Videos Your Business Needs to Succeed


Videos are not just a passing trend that will die out. They are here to stay. No matter what industry you’re in or the type of business you have, implementing video into your business model will benefit you in the long run. Unsure about what kind of videos will suit your needs the best? Take […]


The INDIRAP Internship Experience: Mariah Kooyman


The start of May unfortunately means the end of our time with our Spring Intern Mariah Kooyman. It has been a pleasure to have Mariah as part of the INDIRAP team over the past 4 months and we’re incredibly thankful for all of the hard work she has done. Keep reading to hear from Central […]


8 Benefits of Animated Video for Business


At INDIRAP we talk a lot about video in general and the power it has when it comes to boosting sales and telling your brand’s story. In this article, however, we’ll be breaking down animated videos specifically (Like the ones shown below) and all the ways your business can benefit from them. INDIRAP’s List of 8 […]


How Client Testimonial Videos Form a Human Connection


What Is a Human Connection? A human connection is a shared moment in which people are able to connect on a personal level. There are a variety of ways for consumers to experience these moments. Face to face, digitally, from one person to another, or between a person and a brand. These experiences build trust, […]


Top 12 Tips For Marketing During a Crisis


Ask How You Can Help This is truly an unprecedented time and it’s okay to be questioning each step moving forward during this crisis. The best way to get answers to those questions? Ask! That’s right, outright ask your audience what they need from you right now. Listen Use every source you have to listen […]


Why Video Ads Perform Better


Video Ads vs. Still Image Ads  The not-so-age-old debate. As marketing trends shift, it’s becoming increasingly clear that video ads are surpassing still images on a number of fronts. From the amount of clicks a video gets, to the total amount of brand engagement and awareness. The data shows that consumers are choosing video over […]


Video for Estheticians


Video for Estheticians In recent years, there has been a huge shift in the type of content viewers are paying attention to. In the skin-care community, 2015 and beyond has seen the rise of professionals creating self-care videos in the form of the “Dr. Pimple Popper” phenomenon. On top of that, average skin-care videos, such […]


Why Video Is The Ultimate Marketing Tool for Real Estate


Video marketing for real estate is the ultimate tool for success in this profession. Real estate relies heavily on visual motivators and video is crucial to communicating the property being shown. If anyone understands the importance of video in this sector, it’s INDIRAP. Here at INDIRAP, we’ve spent many years helping top real estate professionals […]


Why Your Company Website Needs Video


Every company website needs a video to be successful.The Internet has been shifting from text to video more prominently over the past years and with that shift comes a different approach to how consumers consume information. Nothing makes your company look more legit and authentic than a company video, especially when it’s directly on your […]


B2B Content Marketing – What it is and Why it’s Important


B2B Content Marketing- What is it and why its important. B2B stands for business to business, while content marketing is any kind of content you use to help promote your company. Put together, B2B content marketing is used to help promote and market your products and services to other businesses, companies, or organizations. In comparison, […]


What Is A Company Video?


Company videos, brand overviews, whatever they’re called, your company needs one. We’ve nailed plenty of company videos for all kinds of clients and below are some reasons for why your company should have one too. Company Videos – What they are and why they’re important. Nothing will help your audience identify and relate to your […]


How to Use Camera Movements


Let’s Get A Move On Most people are unaware of the effects using specific camera movements have on the emotion a video conveys. When it comes to recording a video, we tend to just think about pointing, shooting, and clicking a big red button on the bottom of our smart phone’s screen and letting the […]

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