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Content

Why Video Ads Perform Better

03-17-2020

Video Ads vs. Still Image Ads  The not-so-age-old debate. As marketing trends shift, it’s becoming increasingly clear that video ads are surpassing still images on a number of fronts. From the amount of clicks a video gets, to the total amount of brand engagement and awareness. The data shows that consumers are choosing video over […]

Content

Video for Estheticians

02-27-2020

Video for Estheticians In recent years, there has been a huge shift in the type of content viewers are paying attention to. In the skin-care community, 2015 and beyond has seen the rise of professionals creating self-care videos in the form of the “Dr. Pimple Popper” phenomenon. On top of that, average skin-care videos, such […]

Content

Why Video Is The Ultimate Marketing Tool for Real Estate

02-27-2020

Video marketing for real estate is the ultimate tool for success in this profession. Real estate relies heavily on visual motivators and video is crucial to communicating the property being shown. If anyone understands the importance of video in this sector, it’s INDIRAP. Here at INDIRAP, we’ve spent many years helping top real estate professionals […]

Content

Why Your Company Website Needs Video

02-20-2020

Every company website needs a video to be successful.The Internet has been shifting from text to video more prominently over the past years and with that shift comes a different approach to how consumers consume information. Nothing makes your company look more legit and authentic than a company video, especially when it’s directly on your […]

Content

B2B Content Marketing – What it is and Why it’s Important

02-05-2020

B2B Content Marketing- What is it and why its important. B2B stands for business to business, while content marketing is any kind of content you use to help promote your company. Put together, B2B content marketing is used to help promote and market your products and services to other businesses, companies, or organizations. In comparison, […]

Content

What Is A Company Video?

01-27-2020

Company videos, brand overviews, whatever they’re called, your company needs one. We’ve nailed plenty of company videos for all kinds of clients and below are some reasons for why your company should have one too. Company Videos – What they are and why they’re important. Nothing will help your audience identify and relate to your […]

VLOG

#NODAYSOFF Ep 71 | Clockwork

01-21-2020

See More at INDIRAP.com #NODAYSOFF Ep 71 | Clockwork

Content

The INDIRAP Process | Video Production for Corporate and Real Estate

12-23-2019

One of the reasons our clients love working with us is because our process has been developed into a science. It’s streamlined, simple, stress-free and always results in incredible content for our clients.  This process consists of 5 steps that takes our projects from start to finish with ease. The initial call covers the overall […]

Content

The Ultimate Post-Production Glossary

10-16-2019

Whether we realize it or not, our work environments are filled with jargon that can sound like complete nonsense to anyone outside of our industry. It can even sound like an entirely different language. Video production is no exception. One of the key components of INDIRAP’s efficient process is communication, so we’re going to try […]

Content

The Benefits of A Well-Written Script for Branded Video

10-03-2019

Script writing for video is an incredibly important part the production process, and even more so when it comes to branded video. It’s the foundation that can make or break the impact that a video ultimately has. It can be the factor that turns a viewer into a buyer (or not), closes a deal (or […]

Content

Redefining The Phrase “Corporate Video”

08-29-2019

It’s no secret that the word “corporate” isn’t very exciting and can also be pretty confusing. “Corporate” typically evokes images of dull offices, boring meetings, complicated systems and a whole host of other things that are less than thrilling. Thankfully, times are changing and not only does “corporate” not mean what it used to, but […]

Content

Telling Your Brand’s Story With Video

08-08-2019

We’re not talking about fairytales here, we’re talking about personifying and humanizing your brand. Why? Because people work with people they like, and if people don’t know anything about your brand, how can you expect them to want to work with you? Video is the easiest way to build your brand’s story and become more […]

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