Creating Targeted Audiences That Are Sure to Convert


One of the most essential factors when developing a paid ad campaign is crafting a solid and strategic targeted audience. The right content in front of the wrong people isn’t going to do you any good.


Do People Know Who You Are? The Necessity of Agent Profile Videos


You might be the hardest working real estate agent, you might be the best at negotiating for your clients, you might provide impeccable customer service. But if no one knows who you are, how can you expect to put those skills to use?


iOS 14 Privacy Updates: What They Mean and How To Prepare


There’s been a lot of noise coming from big tech companies about Apple’s new privacy roll-outs but let’s talk about what these changes mean for YOU.


Destroying and Rebuilding | New on YouTube


Rebuild & Destroy. Again, and again, and again, that’s the INDIRAP way. We are always rebuilding and looking for new inspiration to bring our game to the next level. Creativity comes with some insanity and our CEO and Founder, Julian, is no stranger to that! It’s just another day with the best production company in Chicago!


How We Use Video to Sell Any Kind of Real Estate


Real Estate videography has always been an instrumental component of INDIRAP. Not just because we love experiencing new places, but because our clients know we always kill it.


Organic Social Media: Do People Still Care?


We hear it all the time when talking about organic social media. “The reach is lower.” “It’s harder to gauge our ROI.” “It’s so time-consuming.” And we’re not going to try and convince you that those concerns aren’t valid. To be honest, we’re right there with you! But yet we still adhere to our practice […]


Photography: The Future of Business


It’s official…INDIRAP has copped Chris Costoso as our Head Photographer. Sit down and get cozy with us while Julian Tillotson chats with Chris Costoso about why photography is for the future of business and why this partnership meshes so well and just makes sense. Watch the full video on YouTube, and be sure to like […]


Paid Ads: What are the Biggest Misconceptions?


In working with clients, it’s become clear that there are many misconceptions surrounding paid ads. Whether it’s their cost, their limitations, or even their purpose. In this article, we’re going to break down the most common fallacies to help you gain a better understanding of what they are and whether or not they’re right for […]


Now Live on YouTube: INDIRAP Rebranding for 2021


  It’s time for a rebrand! INDIRAP is rebranding for 2021. From targeting your sales strategy, looking at mood boards or locking down a look, vibe and feel. These are essential things that your brand needs to be taken seriously and stand out.   December is the month for INDIRAP’s Rebrand. We are always looking […]


Paid vs. Organic Marketing: What’s The Difference?


Whether you’re paying for ad space or just reaching out to consumers organically, there are plenty of ways to communicate with your audience. Some of which you’re probably already doing. Posting on social media, competing against other brands with Google AdWords, sending out e-blasts. All of these are great tactics. However, the key behind all […]


The Importance Of Brand Storytelling To Attract New Customers


There’s something about an engaging story that has the ability to capture people’s attention. It sticks in their mind and forms a connection. It’s something that simply stating facts or pushing a product cannot achieve. The art of storytelling is what personifies a brand. It links what your brand stands for to the values that […]


The Power Of Recycling Your Video Content Within Your Email Campaigns


It’s easy to get caught up in the new, flashy forms of marketing. Going viral, influencer sponsors, experiential marketing. The list goes on. But in many ways, you can’t beat the power of email campaigns, especially when you’ve got the right tools at your disposal.  Not To Be Underestimated  If you’re under the impression that […]

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