What Are They? Engagement marketing uses techniques, strategies, and practices focused on boosting audience participation, providing the appropriate scenario for building a good relationship with leads, customers, and users. The way we see it, engagement means consumers responding to their emotions with action.
How To Use Them? An engaged audience is an interested audience. And in this day in age, audience engagement is typically even more important than just making a one-off sale.
When it comes to digital campaigns, people want to be entertained. Think of what your content is competing against: funny TikTok videos, social media posts, the TV show your audience is watching. How can you make your content stand out and evoke enough emotion to inspire an action?
If you notice a low engagement rate, maybe you need to incorporate a more powerful call to action, or use more story telling techniques. If you don’t tell people how you want them to engage, how are they supposed to know?