We’ve been developing our case study and testimonial video library for a decade now and it has become one of our most valuable assets. The videos themselves are simple but their payoff is invaluable.
You can talk about your brand and how great you are till you’re blue in the face. But that praise carries so much more weight when it’s coming directly from your clients.
When signing a new client, our case study content is the asset we turn to every time. Say a potential real estate client that wants to know if we’ve worked with brands like them before. We can turn to our previous real estate case studies to show the entire process, A-Z, of that brand’s experience and outcome.
Essentially, it allows potential clients to hear directly from their peers who have worked with us before. Could we tell the potential client that ourselves? Sure. But why not have your customers close your sales for you?