Top 10 Reasons to be Excited About LinkedIn Video Advertising
Gone are the days when LinkedIn was believed to be a boring platform where professionals met and forged connections.
Don’t get it twisted, LinkedIn is still heavily used by professionals of all industries to connect with like-minded people, search for jobs, or make connections. But now, it also presents excellent opportunities for marketers to reach their target audience and boost their B2B marketing campaigns. All thanks to the LinkedIn video advertising!
If you want to take your B2B video marketing strategy to the next level on LinkedIn, a fantastic video ad is just what you need!
Today, we will talk about the top 10 reasons to be grateful for LinkedIn Video advertising and how it can help you in more ways than you can imagine!
So, let’s dive in!
What Exactly is LinkedIn Advertising?
Before we discuss all the amazing reasons why you should be grateful for LinkedIn video advertising, let’s have a quick refresher on LinkedIn video advertising.
Simply put, LinkedIn video ads are sponsored pieces of content that are displayed on a user’s LinkedIn feed. Marketers can simply sponsor posts with videos as ads or they can also create new video advertisements within Campaign Manager.
LinkedIn video advertising is an excellent way to raise brand awareness, tell customer success stories, and position yourself as an expert in your niche.
If you are new to LinkedIn advertising, hop on to this video to get started!
The 10 Powerful Reasons to be Thankful for LinkedIn Video Advertising
1. They help you reach a wider audience
Since their launch in 2017, videos on LinkedIn have gained over 300 million impressions in a single year! The LinkedIn audience loves videos and thus, video ads can be a fantastic way to enhance your reach.
2. You can get in touch with your target audience directly
Discovering and reaching your target audience can be challenging, right? Not with LinkedIn Video ads! LinkedIn allows you to turn on targeting and enjoy 20% more reach with your target audience.
3. They enable you to communicate your brand image and message in the right way
People enjoy videos more than text-based posts or advertisements. Thus, video ads are an excellent way to talk about your brand image and convey your brand’s message in an interesting and engaging way.
4. More Engagement
The LinkedIn team has revealed that users on the platform spend 3X more time watching video ads than any other type of static advertisements. Isn’t this an incredible opportunity to gain the attention of your ideal customers and boost your campaign engagement?
5. You can increase your revenues
Did you know businesses that leverage video marketing can increase their revenue 49 times faster than the ones that don’t? This is because videos are much more engaging and can capture the audience’s attention quickly. So, using LinkedIn video advertising can also boost your revenues.
6. LinkedIn Offers Flexible Ads Budget
Another excellent thing about LinkedIn video advertising is that you have the power to adjust your budget according to your campaign’s performance. You don’t have to stick to an existing budget and incur losses if your campaign isn’t performing as expected.
7. You Get the Ability to Target the Audience According to Demographics
Targeted video advertisements have a better chance of reaching the right people and converting leads. Through LinkedIn video advertising, you can target a specific set of groups of people based on demographics like industry, professional interest, age, etc.
8. You can Benefit From LinkedIn’s Objective-Based Campaign
Do you want to create LinkedIn video ads for generating more leads? Or, do you want to increase your website visits?
Whatever your goal is, LinkedIn allows you to create a video marketing campaign according to your objective and target the audience accordingly!
9. Drive More Traffic
It is estimated that videos drive almost 82% of the entire traffic on the internet. Thus, using LinkedIn video ads is an excellent way to yield high ROI.
10. They Enable You to Share Knowledge
Apart from promoting your business and its product and services, you can also use LinkedIn ads to share knowledge and industry insights.
You can teach your audience about something new, give them a demo, do an FAQ session, etc. This will help you showcase your expertise and present yourself as an industry leader.
The Bottom Line
So there you go! That was all about LinkedIn video advertising and why you should be grateful for this amazing feature. Over the last decade, LinkedIn has grown into a powerful social media that can help you reach your target audience, connect with professionals from all around the world, and take your business to the next level.
So, if you aren’t using LinkedIn video ads yet, it’s high time you do so and enjoy all the benefits they have to offer. Seriously, what is stopping you?