Despite its popularity and success rates, not many brands take full advantage of interactive content. Like we said earlier, it’s easy to bore people, but entertaining them takes time and creativity. So simply employing a few or all of these tactics into your marketing plan can easily set you apart from your competitors.
On the flip side, if your competitors are already utilizing interactive content, it’s even more imperative that you find a way to keep up. Because when a potential client is choosing between you and another brand, there’s a strong chance they’ll pick the brand that’s more engaging and entertaining. Don’t be the stale brand.