Reason: A bounce rate is a term that refers to a visitor’s duration of time spent on your site and, ultimately, their interest levels. A high bounce rate indicates that a user landed on your site and left right away. There could be two reasons for this. Either the link source (i.e., social post, email link, search results) is misleading, or the page itself is problematic.
Solutions: We first recommend taking a look at the page itself. How is it structured? How does it look? Has it been recently updated? Some things that repel visitors tend to be large chunks of text, an outdated page, broken links, or a maze of info. Ideally, your page will be accurate, not too copy-heavy, and will work as a sales funnel –getting straight to the point. If that’s not the case, maybe it’s time to reach out for some website help.
However, if your page is up to date and well organized, that’s when it’s time to look at the source. If you notice most of your audience is coming from a paid ad campaign, look to see if the messaging matches the page. If the CTA says one thing but then the page it leads to is entirely different, that will lead to confusion and a quick exit. Overall, Keep. It. Simple. If you make it too hard for your audience, they will simply give up and click on the next link. Don’t let that happen.
💡Not sure how to tell if your website needs some TLC? Check out this article: How Many of These Website Crimes Are You Guilty Of?