Before you can even begin capturing footage or writing copy, you have to know what you’re trying to accomplish. What do you want this content to do? Boost sales? Generate interest in a promotion? Tell a story?
If you don’t have the answers to these questions then anything you create is just going to be a shot in the dark. Don’t do that to yourself. It’s a waste of time and money.
We often see businesses throwing out content just for the sake of content itself. And then they’re upset when that random content isn’t bringing them the results they wanted. But the problem is they never put time into strategizing from the start.
You need to know your KPIs. What numbers can you watch to see if you’re achieving your goals? Product sales? Website traffic? Amount of impressions?
The answers to these questions are the ingredients that will then get baked into the content you create. The result will be a piece of content that is highly strategized and designed to succeed.