Since we’re on the topic of surprising facts, how about this one: due to the sheer abundance of information being made available to us today, our collective attention span has dropped significantly, now sitting at a blink-and-you’ll-miss-it time of just eight seconds for adverts! Are you feeling the pressure now? You should be!
What with the news that we read less than a third of the words presented to us, and that we’re only able to give attention to an advert for a maximum of eight seconds, it’s never been so important to curate the perfect video content. But how is it possible to create such captivating content in such a short amount of time, with so few words? We did the research for you.
Using motion graphics such as iconography, charts, and graphs will capture an audience’s attention while simultaneously portraying your message. It’s quick, it’s informative, and it’s effective. We all know the phrase :a picture is worth a thousand words”, but it’s never been more true! Presenting the audience with easily digestible content that keeps their attention is not only the key to portraying your message, but it’s also much more likely to be shared. After all, the more shared your content is, the more people it’s getting to – and if you can put together a truly effective video, your audience will do most of the sharing work for you! Two birds with one stone.
Take, for example, SteelSeries who integrated motion graphics and text in their latest video to show off their new product, the Arctis Nova Pro Wireless Headset, as their users are setting up and unboxing them.