The Science Behind The Power of Using Text & Graphics Within Your Video
When it comes to creating video content, there’s a key formula every marketer needs to know: the balance of text and graphics. In today’s age with TikTok and Instagram Reels, it’s clear that the preferred method to consume media now is via video content, and the data backs that up. In fact, did you know that viewers retain 95% of the message after consuming it via video than when they read it as text -a shocking 10%!
With videos offering a much more engaging and enjoyable form of messaging, it’s no surprise it takes the top spot. But that’s just the tip of the iceberg. It’s the worst-kept secret that videos are the way to go – after all, they’re everywhere! The real secret is knowing how to utilize each aspect of the video to pull together the perfect combination of text and graphics. With this information, you’ll see your impressions and clicks skyrocket. And who knows, maybe you’ll go viral! Read on to find out more!
How to Use Text in Your Video Content
So, while we now know that video is the best form of marketing, does that mean we should abandon text entirely? Not quite. The trick is to know when to use text, how to present the words, and which words you choose to display on screen at each given moment. Sounds easy, right?
Let’s look at Leigh Marcus’ video celebrating 1 Billion in Sales- visually, the idea of jumping into a pool is exciting, right? But adding text and graphics automatically explain to the viewers why this is happening, and that’s where the power of text and graphics within video come to light.
Are you ready for a surprising statistic? A study into just how much (or little) people read has found that most of us only read 20-28% of words on a page. Not even a third of the information was presented! Now, while that seems shocking, it’s data like this that can transform marketing materials from ones that produce low engagement to those that can change the face of a company.
With that in mind, what is the best way to use text in your videos? We’ve collated some of the top tips:
- Concentrate on the most important words and emphasize them
- Don’t use too many words on a slide; try and use action words
- Ensure the words don’t obscure the video – they’re supposed to be complimentary, not intrusive and distracting
Using these tips as the baseline of your text guidelines in videos will transform the way your message is portrayed and you’ll be surprised by how quickly the engagement increases!
Check out this video below:
Utilizing the Power of Graphics in Your Video Content
Since we’re on the topic of surprising facts, how about this one: due to the sheer abundance of information being made available to us today, our collective attention span has dropped significantly, now sitting at a blink-and-you’ll-miss-it time of just eight seconds for adverts! Are you feeling the pressure now? You should be!
What with the news that we read less than a third of the words presented to us, and that we’re only able to give attention to an advert for a maximum of eight seconds, it’s never been so important to curate the perfect video content. But how is it possible to create such captivating content in such a short amount of time, with so few words? We did the research for you.
Using motion graphics such as iconography, charts, and graphs will capture an audience’s attention while simultaneously portraying your message. It’s quick, it’s informative, and it’s effective. We all know the phrase :a picture is worth a thousand words”, but it’s never been more true! Presenting the audience with easily digestible content that keeps their attention is not only the key to portraying your message, but it’s also much more likely to be shared. After all, the more shared your content is, the more people it’s getting to – and if you can put together a truly effective video, your audience will do most of the sharing work for you! Two birds with one stone.
Take, for example, SteelSeries who integrated motion graphics and text in their latest video to show off their new product, the Arctis Nova Pro Wireless Headset, as their users are setting up and unboxing them.
Upgrade the Efficiency of Your Marketing Videos, Today!
In this age where videos are reigning supreme, the competitive market for effective and shareable video content is at an all-time high. It’s never been more important to understand the science and statistics behind the various aspects of video creation, while simultaneously understanding the way the human brain takes in information.
Using the tips and information we have presented above will help you to rise to the top of the market with your video content. Understanding the keywords of your message and presenting them in easy-to-digest slides and complementing them with graphs and charts will catapult your marketing strategy to heights previously unattainable.
For more information and guidance on supercharging your video content, get in touch today! Let’s transform your marketing strategy and drive new customers right to your door!
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