The Rise of Video Streaming: Your Front-Row Seat to the Future

August 30, 2023   |   Share:     |  

3 minute read

The meteoric rise of video streaming has taken center stage in the ever-evolving landscape of digital experiences. Just as personalized video has reshaped brand-audience connections, video streaming has revolutionized how we consume content, forging a new era of engagement. In this journey through the dynamic world of video streaming, we’ll delve into its ascent and the transformative impact it’s having on the way we connect and communicate.

Setting the Stage: The Power of Video Streaming

As we dive into 2023, video streaming is no longer just an option – it’s a lifestyle. Whether it’s the latest series, live events, or educational content, streaming platforms have become the go-to destinations for entertainment and information. This shift is reshaping user expectations, with seamless, on-demand access becoming the norm.

young black woman influencer live streaming in front of a camera

Breaking It Down: The Components in Play

In essence, there are a few components that make video so successful and streaming is no different. 

The Evolution: Video streaming is revolutionizing how we experience content. It’s a step beyond traditional television, offering a buffet of options that cater to individual preferences and schedules, and it’s more accessible than ever for brands to utilize. 

The Engagement: Streaming thrives on engagement. Viewers are no longer passive; they’re active participants, interacting with content through comments, likes, and shares. This means those pretty metrics typically pushed to the side in the past, now count towards something! 

The Diversity: From webinars to live events, streaming offers a diversity of content that transcends geographical boundaries. The result? A global audience united by shared interests and sets of eyes from across the world, all focused on your brand’s mission. 

The Convenience: Remember the days of fixed TV schedules? Streaming replaces them with flexibility. Viewers can indulge at their own pace, whether it’s during their commute or a weekend binge. Essentially, this means that your video may never lose its value, because it can be revisited time and time again by viewers when relevant.

The Connection: Streaming fosters a sense of connection. Audiences can interact with creators, join live discussions, and be part of a community, enriching the viewing experience and ultimately leading them to bond with your brand in a deeper way.

White expressive young woman with glasses, smiling as she holds popcorn and watches a screen in front of her

The Magic Behind the Numbers:

Consequently, the rise of video streaming isn’t just a hyped-up narrative; it’s backed by undeniable statistics:

Massive User Base: Nearly a quarter of US internet users have been watching more live streams since the pandemic in 2021 and it’s only continuing to grow. This means that utilizing this trend for your business could be the difference between beating out your competition or falling behind them altogether. 

Diverse Platforms: According to Sandvine’s Mobile Internet Phenomena report, video streaming was the number one category by traffic share last year, accounting for 48.9% of downstream internet traffic (traffic volume downloaded from the internet) and 19.4% of upstream traffic. TikTok to YouTube prove to be the top channels for streaming platforms. Offering a range of content tailored to various tastes. This diversification has led to an average viewer consuming content across at least three platforms. 

Multi-Platform Dominance: Employee desktops were the most popular screen used to display live stream content in the office. 81% of businesses chose to display their live streams this way. 64% chose to live stream to mobile devices or smartphones, and 31% use TVs.

Live Streaming Craze: Livestream finds that 80% of audiences would rather watch live video from a brand than read a blog and 82% prefer live video from a brand to social posts. This means live streaming isn’t just for gamers anymore. Live events, product launches, and interactive Q&A sessions have taken streaming to a whole new level. 

Generating Sales: Live stream shopping events will drive $25 billion in sales by 2023 according to Hootsuite. So, take advantage of live streaming video and foster your own brand’s revenue.

With all of this said, it’s important to keep in mind the most important stat of all, 67% of viewers say that quality is the #1 most important factor in a live stream and viewers abandon poor quality live streams in 90 seconds or less so, working with a professional like INDIRAP to ensure everything is peachy when you go live is in your best interest if you really want to see the success that streaming has to offer. 

multiple streaming streams and videos together

The revolution of video streaming:

As a result, transforming brand communication video streaming isn’t just about entertainment; it’s rewriting the rules of brand communication.

Live Engagement: Brands are leveraging live streaming to connect with audiences in real time. From behind-the-scenes glimpses to live product demos, this interactive format fosters genuine connections.

Storytelling Amplified: Streaming allows brands to tell their stories authentically. Be it sharing brand journeys or spotlighting team members, streaming humanizes brands like never before.

Instant Feedback Loop: Streaming enables brands to receive instant feedback. Whether it’s gauging audience reactions or addressing queries live, the feedback loop is a powerful tool.

Event Experiences: Brands are reimagining events through streaming. Virtual launches, webinars, and conferences reach a global audience, breaking down geographical barriers.

Personalized Connections: Just as personalized video tailors experiences, streaming lets brands create personalized interactions, offering content that resonates with each viewer.


In the symphony of digital evolution, the rise of video streaming is a crescendo that shows no sign of slowing down. As we at INDIRAP continue to embrace innovation, we invite you to take your front-row seat in this captivating narrative. Are you ready to harness the power of video streaming and redefine how you connect with your audience?

If you’re seeking a partner to navigate this streaming revolution and create exceptional brand experiences, look no further. Let’s embark on this exhilarating journey together.

Ready to set the stage? Reach out to us today and let’s create streaming magic!

We’re continually evolving over here at INDIRAP. Whether it’s the content we’re putting out, the brands we look to for inspiration, or the technology we use. We’re never satisfied standing still.

So are you looking for a creative partner to challenge you and help you grow constantly? You’ve come to the right place.

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