Like we mentioned earlier, location is key. Even the most updated and functional houses on the market aren’t worth as much if the locations are undesirable. A great neighborhood can increase potential buyers’ interest in the property, even if they’re not totally sold on the house itself yet. Click here for ten video marketing ideas for real estate.
In addition to showing all of the happenings in the area, neighborhood tours are also a great way to show proximity to other places that may be of importance to buyers, including schools. An easy commute to a great school increases the value of a house to any family, and it can also show how safe the area is in general.
Other important neighborhood features to promote in your video are highway access and public transportation availability. Easy commutes to work or to neighboring towns can make or break a house’s location, so showing just how close your property is to those essentials can make your property the hottest on the market.
Another thing to consider is that your potential buyers may be relocating from another area. If that’s the case, they likely won’t have the chance to visit as many potential properties as folks moving locally. Including a video tour of the neighborhood can sell them on the place from any distance and show them why they’re going to love living there.