The Most Fire 🔥 Marketing Trends That Moved The Market in 2021
That’s a wrap, folks. 2021 is rapidly comin’ to a close. So we decided to take a minute to look back at the past 12 months, wrap up alllll the best video and marketing trends this whirlwind of a year had to offer, and tie ’em together in a neat lil bow.
Consider it an early Christmas present 😉
2021's hottest video and marketing trends 👇🏽
Video first Platforms
Video is having a MASSIVE moment in social media. We could honestly dedicate an entire blog to this… and we have. But here’s what we saw in 2021 specifically.
Video Takes Over Social Media
The rise of TikTok, Instagram’s proposed updates, the popularity of reels, the list goes on and on. It’s something we’ve been saying for years, but 2021 has truly been the year of Video. Social giants have realized the success and popularity of video-first platforms such as YouTube, and they are making moves to get in on the action.
Social entertainment is defined as user-generated entertainment videos. Think TikTok and reels. As people spend more time at home and on their phones, user-generated content has become integral in everyday content consumption. While the production quality tends to suffer here, the level of authenticity makes for great, relatable content.
Definitely not a huge surprise. Animation projects have become a staple for organizations. Obviously, animation isn’t a new trend. However, the pandemic has drastically increased the need for animated content as it has become more challenging to gather live footage.
As more and more brands realize how much they can save and profit off of animated content, we can only see its popularity continue to rise far beyond pandemic times.
This isn’t a new idea, but this year we noticed a significant spike in our clients’ desire to be clever with their content. What do we mean by repurposing content?
– Posting a long-form video on to your website or YouTube and then breaking it down into smaller chunks to distribute on your social media.
– Developing a paid ad campaign and then restructuring the content to send out to your email list.
– The list goes on.
It’s basically recycling and extending the ROI of your investments.
Covid restrictions have made scheduling shoots and diving into production more difficult than usual. So recycling content allows our clients to continue their external marketing efforts with less hassle and at smaller costs.
360 Virtual Experience videos
When you need to show a home to a potential buyer but can’t host an in-person viewing, what do you do? Virtual tours. This technology and production style has been on the rise for years. Recently getting the shove it’s needed to become truly mainstream. And, honestly, it just makes sense.
With so much going virtual, businesses have been searching for ways to retain a positive user experience, and 360 experience videos are doing just that.
Adding captions to videos
There are a few reasons why this practice has taken off now more than ever:
1. A rise in accessibility awareness and providing content that is tailored to those with disabilities
2. People are consuming videos much more often, but that doesn’t mean they’re able to blast their volume at any time. This combo has caused for an increase in the need to keep videos silent. And the only way to allow someone to continue absorbing the content is by providing subtitles so the viewer can retain all the relevant info without disturbing those around them.
What is ephemeral content? Content that disappears in 24 hours; social stories for example.
With audiences’ attention spans shrinking by the minute, this kind of disappearing content is perfect for attracting eyeballs. Most stories are visually pleasing, entertaining, and a great way to connect one-on-one with your audience.
Polls and question-asking capabilities have made this feature a gold mine of first-person qualitative research. Allowing you to get directly into the minds of your consumers.
This kind of content is great for repurposing as it’s not something that lives on your feed permanently. It breathes new life into the content and cuts the effort in half.
Cause Based Marketing or "brandstanding"
It’s become increasingly evident that consumers care about organizations that care. Younger generations are spending more time looking at how brands impact the current social climate. And they aren’t afraid to shine bright lights on errors or boycott brands altogether.
It’s forcing businesses to be more mindful about the content they’re putting out, or more accurately, not putting out and how that may affect their longevity.
Before the pandemic, most companies didn’t typically develop virtual event strategies, which has now become the norm.
As we mentioned before, the desire to enhance consumer experiences while remaining remote has been an ongoing challenge. In response, virtual events have seen a considerable rise in the amount of time and effort put into them and how to repurpose the content collected afterward.
Capturing content at an in-person event is as simple as hiring a production team and gathering footage to use later on. Virtual events pose a unique challenge in collecting and redistributing content that is actually appealing or engaging.
There ya have it
Those are the top video and marketing trends that have dominated the past 12 months. Stay tuned for where we think 2022 will be headed and how you can prepare for it all!
We’re continually evolving over here at INDIRAP. Whether it’s the content we’re putting out, the brands we look to for inspiration, or the technology we use. We’re never satisfied standing still.
So if you’re looking for a creative partner to constantly challenge you and help you grow, you’ve come to the right place.