– Stories are a killer way to get all kinds of info out quickly and easily. They only last 24 hours before disappearing and, regardless of how long your video is, it won’t play longer than 15 seconds due to Instagram’s time limit placed on stories.
– Grid Videos are always 60 seconds or less, making them short-form.
– IGTV’s are a recent addition to Instagram’s capabilities and can be up to 60 minutes long, which means they can be either long or short form. But most tend to be long-form.
– Reels have only recently been added to compete with TikTok’s rising popularity. They are between 15-30 seconds in length, making them all short form.
In general, the length of your content on Instagram should reflect the goal you’re trying to achieve. Are you hoping to put out some easy-to-digest, sharable content? Then an image or short reel may be best.
But if you’re hoping to provide value or educate your audience with engaging content, long-form will be a better strategy.