Potential customers are more likely to visit your site and share your content with others if it’s creative, witty, relatable in their lives, or contains unique information.
Consider participating in an existing event with your people and your brand front and center. Or sponsor a new event.
During the summer, many people are on vacation or just want to be out and about as much as possible. That presents a wealth of opportunities to make in-person connections with your community and potential customers. Leveraging blogs and social media posts with content from the events keeps the momentum going well into winter’s frigid months.
Think film and music festivals, foot or bike races, community street parties, or a holiday gathering like the biggest July 4th fireworks show in your area.
Picking the correct phrases and hashtags depends on your company’s niche in the market and the customers you’d most like to attract and convert.
In addition to identifying good keywords, consider mixing in summertime phrases in blog titles and as your CTA buttons on your site. For example:
- Click to sea more
- Walking on sunshine
- Sea you there
- Summer, sparkle, and shine
On social media, go for hashtags that mesh with your business, the events you sponsor or participate in, and what your clients are interested in right now.