Day to Day – Not recommended for any content unless you love anxiety. Sure there’s the daily thrill of, “Crap, we forgot to post today.” Or “Shit, tomorrow’s Christmas, do we have any holiday content prepared?” and scrambling to get something out there. But exciting isn’t always better. Yes, sometimes things get backed up. But if you’re working like this on the reg, you’re not thriving; you’re getting by.
Weekly – Better than taking it a day at a time, but we think you can deserve better. You should at least have an idea of what content you’re making and what’s being distributed at the start of each week. Plus, enough time to step back and look ahead at the next week before it starts to avoid playing catch up.
Monthly – This is our favorite planning method for most forms of content. It gives you plenty of flexibility while still keeping you ahead. Take an hour to look at the month *before* it starts and form a loose content calendar including enough time for development, edits, and distribution. Only 12 times a year! That’s nothing.
Quarterly or Yearly – Bigger content projects should at the very least be on your radar well before the time comes to start creating. We’re talking holidays, upcoming campaigns, business anniversary content, industry-related events. Important content shouldn’t creep up out of nowhere. Don’t half-ass it.