What insights do you have that your clients would be interested in or benefit from? Market updates, trends you’re noticing, your tips on styling a house before showing it? Literally anything.
As an agent, you likely have your finger on the pulse of all the latest trends and market shifts. Sharing that information with your clients is a great way to provide value and position yourself above your competition. Just make sure the insights you’re providing are accurate and relevant. No one wants to be the source of bad information.
It’s also likely that you have connections with some experts in your industry. Whether it’s other real estate agents, vendors, designers, anyone. Teaming up to create content is a great way to show off your network and expand your audience by utilizing each other’s platforms.