Okay, so your client agreed to provide a testimonial. That’s great! Now, what do you ask them? We’re providing some of our favorite questions to get the ball rolling. These will help to really dive into the details of your client’s experience to ensure that the entire process is highlighted.
Q: How did you get involved or hear about this brand/person?
Q: Tell us a little about your experience working with this brand/person?
Q: Working with this brand/person, what expertise or working style impressed you?
Q: What hurdles or challenges did you run into? How did they help you overcome/conquer this?
Q: Why would you recommend this brand to others?
The more prepared you are, the better the testimonial will turn out. Without a structure in place, you’re more likely to end up with a brief video of your client just saying, “They were great!” Which is nice, but doesn’t provide many helpful insights.