Tag: marketing

We hear it all the time when talking about organic social media. “The reach is lower.” “It’s harder to gauge our ROI.” “It’s so time-consuming.” And we’re not going to try and convince you that those concerns aren’t valid. To be honest, we’re right there with you! But yet we still adhere to our practice […]

In working with clients, it’s become clear that there are many misconceptions surrounding paid ads. Whether it’s their cost, their limitations, or even their purpose. In this article, we’re going to break down the most common fallacies to help you gain a better understanding of what they are and whether or not they’re right for […]

Whether you’re paying for ad space or just reaching out to consumers organically, there are plenty of ways to communicate with your audience. Some of which you’re probably already doing. Posting on social media, competing against other brands with Google AdWords, sending out e-blasts. All of these are great tactics. However, the key behind all […]

There’s something about an engaging story that has the ability to capture people’s attention. It sticks in their mind and forms a connection. It’s something that simply stating facts or pushing a product cannot achieve. The art of storytelling is what personifies a brand. It links what your brand stands for to the values that […]

It’s easy to get caught up in the new, flashy forms of marketing. Going viral, influencer sponsors, experiential marketing. The list goes on. But in many ways, you can’t beat the power of email campaigns, especially when you’ve got the right tools at your disposal.  Not To Be Underestimated  If you’re under the impression that […]

So, you’ve got a great, engaging, and well thought out video showcasing your brand. Great! Now what? No matter how good it is, it won’t do you any good if no one sees it. At INDIRAP we know that creating high quality content is only part of the process. Once you’ve attained that, it requires […]

Have you noticed a recent increase in the branded digital content brands have been distributing? You’re not alone. The past months have shown a massive shift in the way in which brands are connecting with their audience and content marketing has become the name of the game.  What is Content Marketing?  Lexico describes it as, “A type […]

A skilled employee is an extremely valuable asset. However, you can’t hire a candidate and expect them to thrive immediately. Training must take place in order to build the new employee’s knowledge of the company/brand as well as how they will be completing their day-to-day tasks. Depending on the size of the business and how […]

Every industry is currently facing its own sets of challenges and is looking for ways to adapt. The real estate business is no different. Over the years, the industry has been taking steps to become more digital, however, the recent crisis has expedited the real estate world into the digital age. Now, the possibility of […]

Videos are not just a passing trend that will die out. They are here to stay. No matter what industry you’re in or the type of business you have, implementing video into your business model will benefit you in the long run. Unsure about what kind of videos will suit your needs the best? Take […]