Tag: Campaigns

We hear it all the time when talking about organic social media. “The reach is lower.” “It’s harder to gauge our ROI.” “It’s so time-consuming.” And we’re not going to try and convince you that those concerns aren’t valid. To be honest, we’re right there with you! But yet we still adhere to our practice […]

In working with clients, it’s become clear that there are many misconceptions surrounding paid ads. Whether it’s their cost, their limitations, or even their purpose. In this article, we’re going to break down the most common fallacies to help you gain a better understanding of what they are and whether or not they’re right for […]

Whether you’re paying for ad space or just reaching out to consumers organically, there are plenty of ways to communicate with your audience. Some of which you’re probably already doing. Posting on social media, competing against other brands with Google AdWords, sending out e-blasts. All of these are great tactics. However, the key behind all […]

It’s easy to get caught up in the new, flashy forms of marketing. Going viral, influencer sponsors, experiential marketing. The list goes on. But in many ways, you can’t beat the power of email campaigns, especially when you’ve got the right tools at your disposal.  Not To Be Underestimated  If you’re under the impression that […]