These are your carrots on a string. What content can your sales team offer that is going to spark a potential client’s interest? Do you have a downloadable PDF you can send out? Or maybe access to a free online course?
Your sales team can use these incentives to get leads in the door and keep them coming back for more. It’s an invaluable and versatile tool that your team will be able to use over and over again.
We’re talking about updated and informational social profiles, blog posts, and videos all showcasing your brand voice, culture, and objectives. At this point, not having an organic presence isn’t really an option. It’s like daily hygiene, you just have to do it.
Clients are going to want to look you up, they’re going to be comparing your business to your competitors. And so often, this is an element that is overlooked.
This is the solid foundational content your sales team needs to ensure that, after a pitch, when a client inevitably goes to look you up on Facebook, they’re not met with a boring page that hasn’t been updated in months.
A Solid Website
You guessed it. Just like your social media platform; your sales team can’t be sending potential clients to a run down website. It’s just not a good look.
You could have the best product or service in your industry. But if your website has dated content, or is boring/busy/confusing, you’re just going to scare away any potential clients. And that’s on you, not your sales team.
The holy grail of driving sales and generating leads. Having a solid paid ad strategy that your sales team is familiar with is going to change your life. Hands down.
Creating a strategic, well-targeted campaign will bring leads right to your door and keep you at the forefront of their mind.
Of course, you have a killer sales team who work day in day out, but even the best salesperson can’t make thousands of pitches a day. Paid ads can.
It flips the sales game on its head and increases the likelihood that anyone your sales team talks to is already familiar with your brand and highly interested. It saves time and money and makes the sales hustle just a little bit easier.