If there’s one facet of real estate that reigns supreme, it’s location. And real estate content is no different. A house is important, but the location forms a person’s lifestyle. It tells a story of who a person is. What sports teams they cheer for, how they eat their pizza, the kind of people they interact with.
What locations make up your story? Are there local restaurants you frequent with your family, a park you go to on the weekends, or the gym you go to every morning? Anyone can say they are an active parent that enjoys the outdoors. But that doesn’t tell a story. Show the audience these locations in your content.
Doing so not only highlights your personality but distinguishes you as an active and knowledgeable member of the community. Your client can be confident that you will provide them with the best service in the area because you know the area.