Reach Younger Audiences and Scale Faster With Short Form Video Content

May 25, 2023   |   Share:     |  

3 minute read

As the world continues to evolve, businesses have had to adapt to keep up with the times. With younger audiences spending more time online and on social media platforms, small brands have found short-form video to be an effective way to reach them and grow their businesses. In this blog, we’ll explore how small brands are using short-form video to reach younger audiences and what you can do to grow your business using this tactic.

What are Short-Form Videos?

Short-form videos are videos that are usually under 60 seconds in length. They’re perfect for social media platforms such as Instagram, TikTok, and YouTube. Short-form videos are typically used to showcase products or services, introduce new ideas, or simply entertain viewers. They’re also often used to drive engagement and interaction with the audience.

How Does Paid YouTube Advertising Work?

Paid YouTube advertising works on a cost-per-view (CPV) model, where businesses only pay when viewers watch their videos. Advertisers can create different types of ads such as TrueView In-Stream Ads, TrueView Discovery Ads, and Bumper Ads, each with different targeting options to reach their target audience. These ads can appear on YouTube search results, watch pages, and even on other Google Display Network partner sites.

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How Small Brands are Using Short-Form Videos to Reach Younger Audiences

1. Showcasing Products or Services

One of the most effective ways small brands are using short-form video is by showcasing their products or services. For example, if you run a beauty brand, you could create short-form videos showcasing your makeup products or tutorials on how to achieve a particular look. This is a great way to catch the attention of your audience and give them a sneak peek into what you have to offer.

2. Introducing New Ideas

Small brands are also using short-form video to introduce new ideas. For instance, if you’re a food blogger, you could create short videos showcasing new recipes or ideas for meal prep. This will help to keep your audience engaged and interested in what you have to offer.

3. Entertainment

Short-form video is also a great way to entertain your audience. For example, if you’re a clothing brand, you could create short-form videos showcasing your clothes in a creative way. You could also create funny or relatable content that your audience can relate to.

4. Building Brand Awareness

Small brands are also using short-form video to build brand awareness. By creating short-form videos that showcase your brand values and personality, you can create a connection with your audience. This can help to increase brand loyalty and drive engagement.

5. Driving Engagement

Short-form video is a great way to drive engagement with your audience. For example, you could create a challenge or contest that encourages your audience to create their own short-form videos featuring your product or service. This will help to build a community around your brand and drive engagement.

Tips for Using Short-Form Video to Grow Your Business

1. Keep it Simple

Short-form video is all about being concise and to the point. Keep your videos simple and easy to understand. Use clear and concise messaging to ensure that your audience gets the message you’re trying to convey.

2. Create a Strong Hook

The first few seconds of your video are critical. Create a strong hook that will capture the attention of your audience and encourage them to keep watching.

3. Use High-Quality Video and Audio

Make sure that your videos are of high quality. Use high-quality cameras and microphones to ensure that your videos look and sound professional.

4. Be Authentic

Authenticity is key when it comes to building relationships with your audience. Be true to your brand values and personality. This will help to create a connection with your audience and increase brand loyalty.

5. Experiment with Different Formats

Experiment with different formats to see what works best for your audience. Try using animation, stop-motion, or live-action video to keep things fresh and interesting.

6. Collaborate with Influencers

Collaborating with influencers is a great way to reach a larger audience. Identify influencers who align with your brand values and work with them to create short-form videos that showcase your products or services.

7. Analyze Your Results

Analyze your results to see what’s working and what’s not. Use analytics tools to track engagement rates, views, and shares to see which videos are resonating with your audience. This will help you to refine your approach and create even more effective short-form videos in the future.

8. Be Consistent

Consistency is key when it comes to building a successful brand. Make sure that you’re regularly posting new short-form videos to keep your audience engaged and interested in your brand.

9. Have Fun

Finally, don’t forget to have fun with your short-form videos! This is an opportunity to showcase your creativity and connect with your audience in a new way. Don’t be afraid to take risks and try new things.


Small brands are using short-form video to reach younger audiences and grow their businesses. By showcasing products or services, introducing new ideas, entertaining their audience, building brand awareness, and driving engagement, small brands are creating a connection with their audience and building brand loyalty. 

By keeping things simple, creating a strong hook, using high-quality video and audio, being authentic, experimenting with different formats, collaborating with influencers, analyzing results, being consistent, and having fun, you too can use short-form video to grow your business and connect with your audience. So go ahead, start creating some short-form videos and see how they can help your brand grow!

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