Put simply – to avoid chaos. And to ensure that the final product is goal-oriented, cohesive, and exactly what you are envisioning.
Of course, we need to figure out the basics, like time and place, before a shoot. But so much more needs to be planned out before we can just start rolling. Imagine if we just showed up to set unprepared and said, “Alright, what’s the plan?” That would just be a waste of everyone’s time and your money.
Pre-production planning allows us to get a full understanding of what your goals are for this video, how you want it to feel, and just who you are as a brand. The more we understand you and your business, the more we’ll be able to make those elements shine in the final product.
This video is an investment that’s meant to save you time and money down the line. And the last thing we want is for it to fall short of your expectations or cause added stress.
Without the essential pre-production stage, every other step in the process can easily fall apart and result in miscommunication, extended turn-around times, and headaches for everyone involved.