B2B Video Content Marketing & Distribution Tips


So, you’ve got a great, engaging, and well thought out video showcasing your brand. Great! Now what? No matter how good it is, it won’t do you any good if no one sees it. At INDIRAP we know that creating high quality content is only part of the process. Once you’ve attained that, it requires […]


How to Step Up Your Digital Content Marketing Strategy


Have you noticed a recent increase in the branded digital content brands have been distributing? You’re not alone. The past months have shown a massive shift in the way in which brands are connecting with their audience and content marketing has become the name of the game.  What is Content Marketing?  Lexico describes it as, “A type […]


How To Save Time and Money with Training Video Libraries For Your Business


A skilled employee is an extremely valuable asset. However, you can’t hire a candidate and expect them to thrive immediately. Training must take place in order to build the new employee’s knowledge of the company/brand as well as how they will be completing their day-to-day tasks. Depending on the size of the business and how […]


How Virtual Tours Will Benefit Your Real Estate Business


Every industry is currently facing its own sets of challenges and is looking for ways to adapt. The real estate business is no different. Over the years, the industry has been taking steps to become more digital, however, the recent crisis has expedited the real estate world into the digital age. Now, the possibility of […]


10 Types of Videos Your Business Needs to Succeed


Videos are not just a passing trend that will die out. They are here to stay. No matter what industry you’re in or the type of business you have, implementing video into your business model will benefit you in the long run. Unsure about what kind of videos will suit your needs the best? Take […]


The INDIRAP Internship Experience: Mariah Kooyman


The start of May unfortunately means the end of our time with our Spring Intern Mariah Kooyman. It has been a pleasure to have Mariah as part of the INDIRAP team over the past 4 months and we’re incredibly thankful for all of the hard work she has done. Keep reading to hear from Central […]


8 Benefits of Animated Video for Business


At INDIRAP we talk a lot about video in general and the power it has when it comes to boosting sales and telling your brand’s story. In this article, however, we’ll be breaking down animated videos specifically (Like the ones shown below) and all the ways your business can benefit from them. INDIRAP’s List of 8 […]


How Client Testimonial Videos Form a Human Connection


What Is a Human Connection? A human connection is a shared moment in which people are able to connect on a personal level. There are a variety of ways for consumers to experience these moments. Face to face, digitally, from one person to another, or between a person and a brand. These experiences build trust, […]


Top 12 Tips For Marketing During a Crisis


Ask How You Can Help This is truly an unprecedented time and it’s okay to be questioning each step moving forward during this crisis. The best way to get answers to those questions? Ask! That’s right, outright ask your audience what they need from you right now. Listen Use every source you have to listen […]


Why Video Ads Perform Better


Video Ads vs. Still Image Ads  The not-so-age-old debate. As marketing trends shift, it’s becoming increasingly clear that video ads are surpassing still images on a number of fronts. From the amount of clicks a video gets, to the total amount of brand engagement and awareness. The data shows that consumers are choosing video over […]


Video for Estheticians


Video for Estheticians In recent years, there has been a huge shift in the type of content viewers are paying attention to. In the skin-care community, 2015 and beyond has seen the rise of professionals creating self-care videos in the form of the “Dr. Pimple Popper” phenomenon. On top of that, average skin-care videos, such […]


Why Video Is The Ultimate Marketing Tool for Real Estate


Video marketing for real estate is the ultimate tool for success in this profession. Real estate relies heavily on visual motivators and video is crucial to communicating the property being shown. If anyone understands the importance of video in this sector, it’s INDIRAP. Here at INDIRAP, we’ve spent many years helping top real estate professionals […]

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