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THE INDIRAP BLOG

Check out the INDIRAP blog where we drop bombs weekly about everything content creation, brand building, video production, social, advertising, and more.

Content

Do You Need to Post on Social Media Every Day?

09-07-2021

Does posting to social media stress you out sometimes? You’re not alone.

When you’re managing a social account for a brand or business, it can be tricky figuring out what to post and when to post it.

We like to think of social media as digital marketing hygiene – like taking a shower. You know it’s something you have to do, but the frequency is flexible and can depend on a bunch of different factors.

In this article, we’ll outline what those factors are and offer pro tips to help you determine exactly how often you should be posting to social media!

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Top Industry Secrets To Prepare for a Video Interview

08-24-2021

Whether you’re a seasoned pro or it’s your first time on camera, prepping for an interview can be stressful!

Of course, you want to come across as yourself and natural, but that can be tough when you’re overly focused on saying exactly the right thing. So to help out, we gathered some insider insights from our industry professionals.

These are the tips we relay to all of our clients to ensure that they feel ready, relaxed, and confident on set. From talking points to wardrobe prep, we’re breaking it all down. Let’s dive in.

Content

Branded Video Content: Where to Start

08-17-2021

When it comes to strategizing branded video content for your business, we know it can be tough to determine exactly what you need.

Are you looking to expand your audience? Establish credibility? Streamline your internal operations? Each type of video serves a unique purpose.

So in this article, we’re giving you an ideal starting point to ensure that the content you create is exactly what your business needs. But don’t worry, we’re not just simply listing off random video types. We’re going deeper and breaking down each one based on what it can do for you specifically. Let’s get started.

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Animated Video | The Powerful Marketing Tool You Need

08-11-2021

There’s a reason animated video has become such a popular marketing resource in recent years. In fact, there are a ton of reasons. In this article we’re breaking down what makes animated video so powerful, including some insights directly from master Video Editor, Chris Jon Conti, based on his own experiences.

Content

Instagram Changes Are Coming | Are You Prepared?

07-27-2021

The Head of Instagram, Adam Mosseri, recently announced that Instagram is “no longer just a square photo-sharing app.” What exactly does he mean and how will these upcoming changes affect you? It’s all in this week’s blog. Let’s dive in

Content

Does Authenticity Actually Matter in Marketing?

07-20-2021

What does authenticity in marketing look like? When does it cross over from genuine promotion into overselling & dishonesty and can your…

Content

Top 10 Content Strategies To Keep Your Audience Entertained

07-12-2021

The days of passive content are over. Say goodbye to your static posts and paragraph-riddled web pages. Your audience wants to be entertained. They want to participate. They want to feel connected to the brands they support. And interactive content is the way to provide that highly sought-after user experience.

Content

The Inside Scoop on Content: What Works Best, and Why

07-07-2021

Short-form vs. long-form content – what’s the difference?? Well, if you’ve ever thought it’d be a great idea to pair your Insta post with a looong, drawn-out novel of a caption, this blog is for you. In this article, we’re breaking down how long your content should be for each platform. Let’s get started.

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Sales Team Essentials: Content Tools Needed To Succeed

06-29-2021

What tools have you provided for your sales team recently?

Don’t get us wrong, we understand and appreciate the sales hustle. We know it’s a daily grind and it takes a certain kind of person. But even the best sales team could always use some more ammunition.

Here’s what your team needs to really drive the buying decision forward and close those deals.

Content

How Many of These Essential Brand Videos Are You Missing?

05-05-2021

Are you taking full advantage of the power of brand videos? We compiled the top 8 essential video types that your brand needs and broke down how exactly they can benefit you.

You might be surprised how many of these you don’t already have. Let’s get started.

Content

Top 4 Ways To Explode Your Sales With Video Content

04-14-2021

Work smarter, not harder. Today we’re breaking down 4 tried and true ways to implement video content into your sales practices.

These are all practices we’ve been using for years now and want to pass along to you. Check out the video here and read our breakdown below.

Content

The Secret Sauce To Creating Effective Branded Video Content

04-07-2021

Creating successful branded content is about more than just shooting pretty pictures. In today’s blog we’re getting into what really makes content effective.

What goes into a campaign strategy? How is the content being distributed? Do you have a system in place for continual growth? We’re talking about it all. Let’s get started.

More Leads. More Sales. More Revenue.

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*This is strictly for brands that are serious about growth.

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