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Videos are becoming more and more popular amongst customers. They are one of the most engaging forms of online content that help people understand even the most complex topics in a fun and interesting manner. This is why 54% of consumers accept that they want to see more videos from their favorite brands. Further, 59% of marketers say that video is their preferred type of online content.

The new year is here, and we can already see many new marketing trends that will shape the digital landscape in 2023. As an online business owner, it is essential for you to know about the latest trends and prepare to embrace them early-on.

Did you know? In the year 2022, more than 82% of global internet traffic came directly from video content. Due to the rising popularity of video content in this tech-savvy world, both B2B and B2C businesses are increasingly using video content to drive their sales. Without a shadow of doubt, videos have become an indispensable part of marketing tools in the business world.

Short-form video content has been the talk of the digital marketing world for quite some time now. However, one type of short-form video content that businesses should focus on in the future is interactive videos.

Did you know? Nearly 500 hours of videos are uploaded on YouTube every single minute. So, in case you’re looking to gain more customers without investing too much monetarily, then you can do so by putting out amazing video content on the internet.

Ok so we need a video!  Ok for what?  I don’t know, we just need to create some video for our business.  Yea, believe it or not we get calls from businesses like that all the time that KNOW they need video but have NO idea where to start or what they need to create.  […]

A landing page is a critical element in any sales funnel, as it is the first point of contact with potential customers. A well-designed landing page can make the difference between a potential customer bouncing off your website or converting into a paying customer. In this blog post, we will discuss the key elements of […]

I’m about to point out one of two things depending on who you are:  Either what mistakes to avoid like the plague when it comes to creating video content for your business OR what mistakes you’re currently making that you need to drop like a bad habit ASAP.  Either way, don’t miss a beat here, […]

With the growing importance and popularity of videos in content marketing, most businesses in the hospitality industry have started incorporating videos in their online marketing strategy. After all, videos are super engaging and allow you to convey your business message and story effectively. If done right, video marketing can help you grow your hospitality business […]

At this point, it is common knowledge that video marketing is one of the best content strategies to promote any business. What is the best platform to do that? TikTok. With its increasing popularity, ease of accessibility, and of use, it is undoubtedly one of the best platforms to grow your real estate business. TikTok […]

8 Types of Video Content That Will Grow Your Business and Get You More Customers Videos are dominating the Internet. The love for videos is so strong that by the end of 2022, online videos will account for almost 82% of the entire consumer traffic on the internet! Thus, it is a no-brainer that if […]

With around 14.3 billion monthly visits (yes, you are reading it correctly!), YouTube remains one of the most popular sites for both users and marketers. The monthly visits on YouTube are way more than what Instagram, Facebook, and Amazon receive. The reason for this massive popularity is people’s undying love for audio-visual content.  It is […]