As a business, when you run a paid ad, you can utilize user’s IDFAs to intricately target who is seeing your ad.
For example, when you run a real estate ad, you can use demographics such as zip codes, age ranges, and income to strategically place your digital content in front of your target audience. This method uses users’ IDFAs.
Similarly, when you run an ad, you can track a wide range of specific user events, such as link clicks and conversions.
That data is provided via cross-platform IDFAs, meaning you’re able to see that user’s specific journey prior to them landing on your website.
When Apple’s ATT policy comes into effect, users will be presented with a prompt asking if they’d like to opt-in or opt-out of IDFA tracking. As you can imagine, many users will choose to opt-out, which will have a drastic impact on ad targeting and tracking.