1. Think About Your Concept:
Before you start creating interactive video content, you need to brainstorm a concept for the same.
Ask yourself questions like – what will be the concept behind the video? What journey do you want to take your customers on through the video? What points about your business, products, and services should you highlight?
Your marketing objectives will define the answer to these above-mentioned questions. Once you have this sorted, you will need to figure out how you will engage your audience – through quizzes, polls, hotspots, or a 360-degree view. You can even test different types of interactive videos to figure out which will work the best for you.
2. Identify Your Video Platform:
The type of interactive video you decide on will determine the platform for showcasing it. There are various types of video platforms available today. These include – Adobe, Verse, and Eko. The right platform selection will help make the video even more engaging and lessen your workload as well.
3. Decide Your Video Distribution Plan:
Once you have the interactive video content laid down with all the intended elements on your desired platform, you need to figure out a video distribution plan. Again, you will need to leverage various social media marketing channels and emails to take on this journey with you.
You can even create short-loop videos or GIFs to generate curiosity in the minds of your viewers about your content. Furthermore, this will make it easier for viewers to share your content online.
4. Performance Review:
Once your video is out there on the internet and being watched by millions of consumers across the globe, the next step is to analyze how people engage with it.
You need to define the metrics to analyze how many viewers are clicking on your videos, how many are checking out your original website, whether or not people are answering the video polls and quizzes, etc. Better metrics and better insights into your video performance will define your business growth trajectory in the future.