“This has to do with the shift in power from institutions to individuals across industries” – Mosseri
According to Mosseri, There will be a stronger push to promote creators and “help them make a living.” On July 14th, he officially announced via Twitter that by the end of 2022, they’ll be investing heavily in programs dedicated to helping creators monetize their content, including a new Bonuses section.
It’s also been confirmed by the VP of Product at Instagram, Vishal Shah, that they are currently developing the ability for creators to collaborate or co-author feed posts and reels.
A feature that has yet to be officially announced was recently discovered by reverse engineer, Allessandro Paluzzi. He found that one of the updates that Instagram is working on is an “exclusive stories” option, similar to Twitter’s Super Follow. It’s assumed this feature would allow creators to create private content only available for paying followers. However, it’s still too early in development, and while Instagram has confirmed that it is in fact an internal prototype that’s being developed, they have yet to test it publicly.