How to Win Over Your Audience’s Hearts With Content đ¤
February 15, 2022 | Share: |
4 minute read
Nobody likes getting ghosted. Even brands. In this article, weâre dishing out everything we know about how to create content that your audience is guaranteed to fall in love with.
Think of us as cupid. But instead of arrows, weâre shootinâ out facts. Just promise not to break your customers’ hearts. You ready to dive in? Letâs goooo.Â
Step 1 : Know Your Audience
Before you start creating content that will blow people away, you gotta know who youâre talking to.Â
Target Audience
Your target audience is the specific group of people youâll be aiming to reach with your content. And itâs by far one of the most crucial elements to content creation.Â
Many of people believe that itâs best to attempt to make content that speaks to everyone. In other words, they cast their net waaay too wide.Â
When asked who their target audience is, theyâll say things like, âEveryoneâ or âMillenialsâ or âAnyone who [insert generic everyday activity here].â But essentially, by talking to everyone, they end up talking to no one.Â
Narrowing down on a small strategic group sounds like you’re limiting your reach. But what youâre really doing is trimming the fat. Why waste your money trying to reach people that donât have any use for what you’re selling?Â
The more niche your audience is, the more valuable you can make your content. Instead of âIâm talking to everyone and anyone that will listen,â it becomes, âIâm talking directly to YOU.â And which of those do you think holds more power?Â
Secondary Audience
Your secondary audience should be just as strategic but is typically a bit less obvious and can take more work to determine. These are the people who may not have a personal interest in your product or service but hold influence over those who do.Â
Think commercials on kid’s TV channels. Itâs understood that the kid isnât going to see an ad for the next big toy and go out and buy it themselves. But what they will do is go to their parents (the target audience) and convince (beg) them to do just that. They hold influence and are therefore a major group to consider when creating content.
Demographics
Your audience demographics are the fundamental factors that define a person. The they’re the baseline facts you can determine by doing the minimum in getting to know them.
Donât get us wrong, these are vital things to know, but when youâre developing content with the intent to really speak to someone, youâre gonna want to dig a little deeper.
Psychographics
Psychographics are the more personal details that dig down deeper into the more unique aspects of a consumer and require a bit more research and critical thinking to successfully nail down.
- Where they shop
- The car they drive
- The shows they watch
- Who inspires them
- When they wake up in the morning
These details are whatâs really going to drive your strategy. Not only in content creation but also in distribution. Which is why itâs so important to have a solid understanding of before you start developing your content.
Where to Look
The best place to start is right in front of you. Look at your brand. Who does your current customer base consist of? Do you notice any patterns within that audience, or does one group dominate? Maybe youâre able to differentiate multiple market groups. Thatâs great! But how do you know what kind of content theyâll find value in? That takes some research.Â
Primary Research
The most straightforward way to find answers is to ask your audience directly directly. Find people within your ideal demographics and ask them what their desires and opinions are. Ask them what motivates them. You can make assumptions all day long, but if you donât have the data to back it up, youâre just taking a shot in the dark.
Secondary Research
Another great place to source data is looking into paths that others have already forged for you. Thereâs an endless supply of market research out there waiting to be mined for insights. So really, not having fresh content ideas is never an excuse. If you know the right places to look, you can find an endless supply of information that can be used to develop content strategies. Use it.Â
Step 2 : Create Your Content With Them In Mind
Picture Your Ideal Customer
What do they look like? It might sound weird. But try imagining this fictional âideal customer.â Give them a name, age, gender. Bring them to life by figuring out what kind of clothes theyâre wearing, how they like to travel, what kind of shows they like to watch. Honestly anything. Give them a thoughtful background that centers around your target demographics and psychographics.
Now Talk to Them.
Imagine youâre having a conversation with them. What would you say? What would they want to hear? How would you answer any questions they would ask you?  What kind of conversation would they be interested in or see as a valuable use of their time?Â
Use your content as a way to establish a connection and make them feel special. Sounds corny AF, we know. But developing a connection with a customer is the same as developing a relationship. Nobody wants to be one of the many. They want to be seen and understood.Â
Be Strategic, But Have Fun With It
Obviously, your content will be goal-oriented; you want it to accomplish something. But that does NOT mean it has to be boring or generic. Get creative and have fun with the content you create. Truly, your audience will be able to tell the difference.Â
We said it before, but this is a relationship. If you get bored, so will they.Â
There ya have it
Winning over your audienceâs hearts is just the beginning. Because losing them is even easier. You have the basics down on finding the right people and forming the right connections. Now all you have to do is keep them satisfied.Â
And if you need any help with that, of course, weâre here for ya.Â
Because we think your customers deserve great content. Don’t you?Â
Weâre continually evolving over here at INDIRAP. Whether itâs the content weâre putting out, the brands we look to for inspiration, or the technology we use. Weâre never satisfied standing still.Â
So if youâre looking for a creative partner to constantly challenge you and help you grow, youâve come to the right place.Â
