Your target audience is the specific group of people you’ll be aiming to reach with your content. And it’s by far one of the most crucial elements to content creation.
Many of people believe that it’s best to attempt to make content that speaks to everyone. In other words, they cast their net waaay too wide.
When asked who their target audience is, they’ll say things like, “Everyone” or “Millenials” or “Anyone who [insert generic everyday activity here].” But essentially, by talking to everyone, they end up talking to no one.
Narrowing down on a small strategic group sounds like you’re limiting your reach. But what you’re really doing is trimming the fat. Why waste your money trying to reach people that don’t have any use for what you’re selling?
The more niche your audience is, the more valuable you can make your content. Instead of “I’m talking to everyone and anyone that will listen,” it becomes, “I’m talking directly to YOU.” And which of those do you think holds more power?