How To Use Keywords To Build Your Brand Presence Online

August 3, 2022   |   Share:     |  

3 minute read

When you need an answer or can’t seem to track down a specific item, what do you do? If you are like most people, when you need anything online, you fire up your computer or mobile device and google away.

You’ve got your question typed in and you’re left to go through all the results, selecting one that seems the most useful to you. It may even take a few changes in wording to get it right, but eventually you always find your answer…

Do you get where we’re going with this?

The keywords people use to locate your website are the same when searching for similar content online. So, you must know what keywords are, why they’re important, and the best way to find them if you want people to find your business and visit your website. 

Read below and follow the breakdown on improving your content strategy and ranking higher in your own (search engine’s) results to attract more client, boost your marketing, and bring in more sales.

Where Do Keywords Come Into Play?

We all know that search engines rely on keywords, words, or phrases users provide to narrow down results. So. incorporating keywords into your content strategy- which originate from user queries- improves your site’s visibility in search results. Overall, making it easier for visitors to find what they’re looking for.

Learning how to conduct effective keyword research is crucial for developing effective SEO (search engine optimization) and PPC (pay-per-click) advertising plans for your website. Research is necessary to know what keywords to employ for your website or blog, but it can get confusing knowing which ones are worthy of using.

When you first start keyword research, you might be unable to tell the difference between choosing a relevant keyword and writing for a user’s intent. But not worry, we are going to break it all down.

To What End Are Keywords Useful?

Obviously, you can’t possibly give the kind of material your audience wants if you don’t even know what they’re looking for, and keywords are the key to that.

Your keyword selections will determine the topics you cover on your site. So use appropriate terms to achieve higher rankings and more visitors.

For example, let’s imagine that you’ve authored SEO articles covering a wide range of topics related to software development. Google will have the context it needs to rank websites like yours if you have been fleshing out a topic cluster to demonstrate your content authority. By including relevant keywords on your pillar and cluster pages, you can more easily create content that caters to a wide variety of reader needs. 

So, how can you pick a decent keyword when faced with the dilemma of choice? Your choice should be based on whether you have short- or long-term goals for the piece and the marketing channel you’re writing for.

Marketing Strategies That Work With Keywords

When you know which keywords you want to rank for, you can use that information to narrow down your list. The process is as described below.

First, get a firm grasp on the three most important considerations when selecting a keyword:

• Authority 
• Relevance
• Volume

Google considers the credibility of various sources. Adding helpful information to your website and promoting this content is essential if you want to establish yourself as a credible source. Unless the material is truly excellent, the site is not authoritative within its field, or there are a lot of irrelevant sites in the search engine results pages for the relevant keywords, a high ranking is quite unlikely. 67.60% of all SERP clicks, according to SERPWATCH, go to the top five results on the first page.

Always have it in mind that Google ranks material based on relevancy. Content is rated on keywords only if it satisfies the searcher’s needs. The content should be the best resource to conduct the query. Why should Google value your work when it’s less valuable than other information on the web? Hence, Relevance.

Even if your website appears on the first page of results for a given term, no one will visit if that keyword isn’t searched for. MSV is used to quantify volume (Monthly Search Volume). In other words, this measures the monthly volume of searches for certain phrases across all demographics.

Learn the Language That Your Customers Use To Describe Your Brand for Ultimate Success

If you optimize your business’s positioning this way, more potential clients will be able to find you when they conduct an internet search. You can use this post to better target your marketing efforts and reach the people you want.

  • 1. First, figure out who you’re writing for.

The procedure begins with a review of your company’s primary keywords. To explain your company, its offerings, and its goals, you must select a set of keywords. If you’re having trouble determining the internet popularity of a keyword, you can use Topsy, a social media search engine, to get some insight. You may also find out if other companies are involved in the conversations on that topic and who has been having them.

  • 2. The second step is to provide them with what they need.

This stage’s purpose is to ensure that your brand’s message is in line with what the potential customer wants. You may rapidly determine if the keywords you chose in the first step are the greatest fit by using Google Ads. This process can also aid in honing in on the phrases that will yield the best results in search engine rankings.

  • 3. The third step is to convey it in their native tongue.

You now have a foundational set of keywords that speak to your company’s nature and will help your company’s nature and will help forge a more distinctive presence in the digital world. After you’ve mastered those and worked them into every crevice of your company, simplify your terminology wherever possible. Avoid the temptation to add unnecessary complexity to make your business appear larger than it is. Avoid jargon and acronyms if you don’t want to turn off potential buyers.

  • 4. Optimization of a website.

Prior to concentrating fully on a marketing effort, it’s pivotal to properly optimize your website for the appropriate keywords. You must ensure that the website and landing pages are optimized because all visitors will eventually visit a website. Your website will gain twice as much when it ranks organically and receives visitors from marketing activities.

Keywords Are Key For Marketing Too

Ensure the page’s content has been optimized with the proper keyword density, which is necessary to rank and drive visitors. Follow the straightforward on-page SEO checklist when optimizing web pages; it will cover most of the tasks. By ensuring that the fundamentals are correct, you are far ahead of the competition in everything from meta tags to content optimization, Alt tag optimization, and so on.

Content creation

Prepare a specific task sheet for keyword mapping whenever you plan content themes for the marketing campaigns. Determine the keywords you’ll use in the content, their search volumes, and other relevant information.

Keywords to use when branding

Customers will give your brand more attention the more you concentrate on it. Concentrate on using keywords that capture your brand and the goods and services you provide. To increase traffic to your company, choose similar keywords to your brand and use them in blogs and landing sites. Take, for instance, our brand, INDIRAP. Ee are a video production and content marketing agency. It makes sense to use the keywords “content marketing” and “video production” within our key words since those are the services our customers would be looking for.

Email marketing

One might employ specific keywords in the email copy to attract new business customers. You may expand your reach to the right audience by optimizing your email marketing with the appropriate keywords.

If you don’t already, now is the moment to incorporate email marketing into your overall marketing plan. To achieve the correct keyword density and gain the most traction, use the keywords in the email’s subject line and text.


Learn to accept the fact that there is no such thing as the “best” keyword, only those that perform exceptionally well with your target demographic. In light of this, it is up to you to devise plans that raise your pages in the rankings and attract more visitors.

Choosing the appropriate keywords for your SEO plan requires considering their relevance, authority, and number.

Now that you have your keyword list, you can use it to produce short-term and long-term revenues by writing about subjects relevant to your business.

It is recommended that you review these keywords every three months. Maintaining and expanding your present presence and reaching new audiences requires a growing list of keywords as your authority with SERP increases.



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