How To Use Branded Video Content | Engage, Educate, Entertain | INDIRAP
Welcome to Episode 4 of Engage. Educate. Entertain. This is a collection of informative advice from some of the top experts in the branded video production field. From our CEO to our Creative Director, and our Founder to our Marketing Director, this collection is here to provide you with all the information you need when deciding to start elevating your brand with video content.
According to Social Media Today, video posts have a 135% greater organic reach than photo posts. This means that in order to start growing your audience and expanding your reach, video is a necessity when it comes to your marketing strategy.
The types of video you can use are endless, but we’ve developed The Blueprint for Branded Video Content that breaks down the best ways for brands in any industry to get started.
How you go about using branded video content is another story. Two of the most popular (but certainly not the only) ways our clients use video content is in email and social media campaigns.
According to Forbes, “video in an email leads to a 200-300% increase in click through rates.” There’s a reason this blog is named “Engage, Educate, Entertain.” That’s exactly what video should do, and one of the guiding principles behind every INDIRAP video. As the Director of Marketing at INDIRAP, Deepu Thomas dives into this in the latest episode of “Engage, Educate, Entertain.”
WATCH NOW: How To Use Branded Video Content
As for social media, Deepu explains, “These are great avenues because you can reach these people organically and also you can use paid ads behind it to boost engagement.”
Targeted advertising, and especially targeted video advertising, is the key to making your marketing efforts more meaningful, and delivering a higher ROI.
With paid advertising on platforms like Facebook, Instagram and LinkedIn, you are able to set parameters for the types of people your content is reaching, thus making it more effective and increasing the chances of a solid lead.
Analytics expert Neil Patel does a great job of breaking down what you should know about paid advertising here.
It’s pretty easy to understand why targeting ads at the people who are most likely going engage with them makes sense. So doubling that up with the power that video has should make even more sense.
If you’re ready to start growing your audience, extending your reach, and making the most of your marketing efforts, set up a call to talk about how INDIRAP can produce the content you brand needs.
INDIRAP offers The Blueprint for Branded Video Content that shows all the ways video can transform your sales, marketing, advertising and branding efforts, as well as your internal communications. If you’re ready to start creating quality video content to engage, educate and entertain your audience, we’re ready to help.
Visit our BOOK NOW page or email [email protected] to get in touch to start elevating your brand with custom branded video content. Have questions you want us to answer? Let us know!