No, we’re not talking about comedy sketches or trick shot videos. When we talk about creating entertaining video content for business, we don’t mean that you should be creating content strictly for the purpose of entertainment. What we mean is that if you’re producing video content, it should never be assumed that it is going to turn out boring. Ever.
We say it all the time. No business is too boring for video. Whether you’re developing a training video, a product demo, a property walk through, anything you wouldn’t naturally associate with entertainment; your audiences amusement should still be at the forefront. Because why should anyone settle for uninteresting content?
Even relatively simple elements, like music, lighting, and transitions can add major entertainment value. And at the end of the day, the more interested your audience is, the more likely they are to pay attention to you and keep you front of mind.