How to Keep Your Brand Fresh with Professional Photography 📸
The photography you use to present your brand to the world says so much. If you were to look at yours right now, what would it say?
In this article, we’re focusing on all things brand photography –the different types, why it’s important, and how to use it to bring your brand to life. You ready? Let’s get started👇🏽👇🏽
At a glance:
The Importance of Brand Photography
We live in a visual world. There’s no getting around it. And how you present your brand visually can honestly make or break your business.
Let's Look at the Stats
Source: MDG Advertising
It really doesn’t matter how amazing your brand or product is. If you’re not showcasing it in the best light possible, you’re losing sales. Period.
People don’t engage with boring content. So if you’re hoping to increase your audience engagement, providing unique, engaging, and high-quality images is one of your best chances to stand out and grab people’s attention.
Any brand can use stock images. What photos can you provide that no other brand can? What’s something you can capture that will really set you apart and give people a reason to interact with you?
We’re not saying you need to suddenly become national geographic. But if you think your brand is too boring for exciting or quality photos, then you’re honestly selling yourself short. You deserve more.
Photography can offer transparency in a way that words simply can’t. The images you provide are often going to act as your brand’s first impression to consumers. So it’s important that they’re painting an accurate picture.
Imagine you’re using a dating app, how much would you trust someone with a picture clearly taken years ago? Or, even worse, no pictures at all? It just comes across as sketchy.
People want to know who they’re doing business with, so show them!
One of the benefits of having a library of high-quality images is the amount you’re able to do with it.
In our opinion, visual imagery holds most of the weight when it comes to branding and marketing in general. It’s what draws people in and sets the overall tone.
Types of Brand Photography
This is where you can get really creative and add some extra elements that wouldn’t normally fly in a standard headshot or team photo. Show off your brand’s personality with meaningful locations, props that tell a story, or actively engaging in an activity. It’s a great way to give your audience a peak at who you are beyond your business.
Quality or Quantity?
If we had to choose, we’d say it’s better to have a smaller selection of high-quality images than a wide range of crappy ones. But why choose?
At INDIRAP, we’re consistently curating a steady stream of high-quality photos. Some we use right away, others we organize and store for future projects or edit and sprinkle them throughout our marketing strategies.
We’ve found so much value in having a constantly growing library of professional photos. It shows that we put time and effort into the work that we do and are constantly moving forward.
More Than Just a Camera
Anyone with a camera can call themselves a photographer. But those in the photography business know that the camera plays the smallest role. There’s an insane amount of thought that goes into each and every shot.
Scheduling and planning for optimal lighting. Advising clients on what to wear. All of the time and skill that goes into the editing process. Being on-site to communicate with the client, answer their questions, and educate them on the process.
It’s a team effort that goes far beyond the push of a button.
How Often Should You Refresh?
Think of scheduling shoots like scheduling trips to the doctor, or getting your haircut. It’s just basic maintenance that really shouldn’t be put off. Obviously, every brand is different, but regardless, having monthly or at least quarterly shoots is going to provide a wealth of photography at your disposal.
There ya have it
We know it’s a lot, but once you make it a habit to regularly capture professional photography of your brand, you’ll quickly realize all the advantages and start reaping the benefits.
You have an important business and you’re great at what you do. The world deserves to see it and you deserve to showcase yourself in the best light possible.
And of course if you need help showing yourself off, we’re always here for ya!
We’re continually evolving over here at INDIRAP. Whether it’s the content we’re putting out, the brands we look to for inspiration, or the technology we use. We’re never satisfied standing still.
So if you’re looking for a creative partner to constantly challenge you and help you grow, you’ve come to the right place.