So you have your final product; it’s been edited to perfection, and you’re ready to show it to the world. Now what?
Before you can put it out there, you’ve gotta figure out its worth and where you’d like to publish it. As you can imagine, there’s a lot that goes into this process.
Figure out your Goals
First, we recommend you determine what your main goal for this online course is. Are you primarily looking to make money? Are you hoping to generate leads? Or establish yourself as a leader in your industry?
All are absolutely achievable, but some platforms are better suited than others to help you reach them.
If your goal is to make that money, it’s best to price your course to its highest value and find a platform that will take fewer royalties.
There’s a certain value that automatically comes from higher-priced courses. Students are more likely to assume the content is better, and they have a higher likelihood of finishing the course.
Suppose your goal is to generate solid leads or position yourself as a leader. In that case, you have more flexibility to lower your prices a bit.
On top of that, it may help to utilize platforms that are built to get your course out there.
You may make a bit less from the course, but you’ll have more leads and a larger audience of viewers who hold you and your knowledge in high regard.
The best part about pricing is you can always…