1. Understand the Types of Videos:
Before you get ahead of yourself and start shooting videos without any research, it is important to understand the types of videos you can use to market your products and services. A video funnel is meant to guide your target audience about your business.
Top of the Funnel:
These types of videos are supposed to define the problems that your target audience is facing. It aims to spread awareness about your brand amongst your target demographic and generate new potential leads.
Middle of the Funnel:
This type of video content is meant to educate your audience about the solutions to their problems provided by your brand.
Bottom of the Funnel:
The last part of a video sales funnel is supposed to be the cherry on top in your journey of increasing your sales. At this step, your video content needs to reinforce the USP of your products and services amongst your buyers and convert them into buying customers.
2. Conduct a Business Audit:
The next thing you need to do is conduct an audit of your current digital marketing strategy and find out what’s working out the best for you. If you’re already marketing your products and services through videos, then try to understand where your content is lagging and segregate your content according to the stages of the sales funnel.
3. Do Your Research:
In today’s world, the internet is filled to the brim with video sales funnels, and these funnels have a ton of interesting content. Therefore, as a smart business, you need to grab the attention of your target audience to convince them to buy your product.
You need to conduct in-depth research about the likes and dislikes of your target audience and then mold your digital marketing strategy accordingly. Furthermore, try and do some research about your competitors as well.
You can go through the social media handle of other businesses in the same industry as you and see the type of video content they’re posting and how they’re helping their buyers overcome their problems.
4. Set Short-Term and Long-Term Goals:
To truly make your mark in your industry and in the hearts of your target audience, you need to do something different from your competitors.
Therefore, you must make complete use of your research and intelligence and set achievable goals for each stage of your video sales funnel.
For instance, you can have a number of view goals for your top-of-the-funnel videos, set a watch-time goal for the middle-of-the-funnel videos, and click-through goals for the bottom-of-the-funnel videos.
5. Create Mind-Blowing Content:
At the end of the day, content is king. This is the area where you can showcase your creativity and knowledge. By this stage, you must be sure of what your audience wants from your brand and hand it to them effortlessly through your video content.
That said, creating engaging video content can be a tough task. To overcome this challenge, you need to understand the journey of a buyer – what comes to their mind when they first see your video and what will be the outcome of your video for them. Then, ensure that you provide some value to your customers through your videos and close the deal with a compelling call to action.
6. Market Your Content:
Lastly, creating amazing content just isn’t enough. You need to promote your video content as much as possible to reach a wider audience.
Promotion of your video content doesn’t have to be a complex suit. Just ensure that you share your content on all your social media platforms, broadcast it on your email and newsletter, and commit to some form of paid marketing. Of course, the best part of digital marketing is that you can get measurable results.