How Often Should I Shoot Video Content? | Engage, Educate, Entertain | INDIRAP

October 3, 2018   |   Share:     |  

Welcome to Episode 7 of Engage. Educate. Entertain. This is a collection of informative advice from some of the top experts in the branded video production field. From our CEO to our Creative Director, and our Founder to our Marketing Director, this collection is here to provide you with all the information you need when deciding to start elevating your brand with video content.

“How Often Should I Shoot Video Content?” is a question we get all the time at INDIRAP. And there’s no set answer to this question because there are so many different types of content and so many different brands, too. In this episode of Engage, Educate, Entertain, INDIRAP Creative Director Lydia Smyth helps us break down this question so that you can make the best decision for your brand.

WATCH NOW: How Often Should I Shoot Video Content?

When it comes to video content, there are two main types in terms of how often you should be shooting. Evergreen video content versus updated video content. Let’s take a look at what these two mean.

According to, “Evergreen videos are videos that are still relevant after 30 days. This content has the ability to serve as a gateway to new audience growth, and can help with establishing authority in a niche.”

Some examples of evergreen video content include:

This content can live on your website, your blog, your social media pages, or anywhere that you want people to learn information about your brand that that’s timeless. So in this case, the answer to “How often should I shoot video content” is not very often, as evergreen video content contains information that doesn’t change frequently. This type of content will continue to bring you results long after you shoot it.

On the other hand, another valuable type of video content is up to date content that keeps your followers in the loop on any new happenings. This type of content can include:

Lydia explains the importance of this type of content, saying, “People like knowing what’s happening, up to date, current in your brand. So producing video content on a consistent basis is really useful in that your clients, your viewers, whoever is watching this can feel like they’re up to date, that they know what’s going on now.”

So the answer to “How often should I shoot video content” really comes down to the type of content that your brand needs the most. If you’re having trouble deciding what type of video works best for your brand, INDIRAP can help. Let’s talk about how you can start using video content to your benefit.

INDIRAP offers The Blueprint for Branded Video Content that shows all the ways video can transform your sales, marketing, advertising and branding efforts, as well as your internal communications. If you’re ready to start creating quality video content to engage, educate and entertain your audience, we’re ready to help.


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