How Many of These Essential Brand Videos Are You Missing?

May 5, 2021   |   Share:     |  

4.5 minute read

The ability to fully automate your sales funnel, promote your business non-stop, day in day out, and enhance your brand experience. Brand videos can do it all. 

Wondering what you need to get started? We compiled the top 8 essential video types that your brand needs and broke down exactly how they can benefit you. 

You might be surprised how many of these you don’t already have. Let’s get started.

#1. the Brand Overview

This is all about bringing your “About Us” section to life. Anybody can tell their audience about their brand identity, culture, and core values. Taking it a step further and showing them is the best way to build a solid foundation for trust. We think of it as a warm handshake.  


Think about every potential customer you talk to. Every question you answer regularly. And all the time you’ve spent simply introducing yourself to people who end up not even buying your product your service. 

A brand overview video is the perfect first impression that can reach an unlimited amount of people online, anytime, anywhere. 

You increase the number of people who are getting to know you, all while answering their questions and eliminating their concerns as they watch. 

So by the time they reach out, they already know who you are, what you do, and how you can help them. All that’s left to do is get down to business. 

#2. Testimonials & Case Studies

Social proof is a powerful tool. Consumers trust other consumers; that’s just a fact. Rather than sitting and waiting for your next review to come in, talk to your clients and make it happen! Chances are they’d love to share their experience.  


Honest reviews coming from a real person give your potential customers a chance to hear directly from someone who was once in their shoes. It establishes brand credibility and proof of concept while shining a positive light on your process. 

You can finally take control of your reviews! Because let’s face it, when a customer is deciding between products or services, what people say about their experience with your brand can be the determining factor in their choice. 

Don’t let your business be the one that loses out! 

#3. Human Resources, Culture, and Recruitment video

Every single employer wants the best talent for their team. And every potential employee is curious about brand culture and craves answers to their questions. 

What’s it like to work here? How do you spend a typical day? Who will I be working with? 

Sure, you could tell them all those answers. But showing them is the best way to get your point across in a transparent and engaging way. 

Don’t just assume that people will understand your company’s vibe after reading a job description or scrolling through your website. You’ve gotta give them a glimpse! 



When a person is job hunting,  it’s easy for businesses or jobs to start blurring together. 

This visually engaging content will easily set you apart from other companies that are hiring for similar roles. Ensuring a higher likelihood that you’ll stand out to the best talent out there.

#4. The Recap video

Think about how much time and money goes into planning an event. All that effort for a one-time experience that’s just going to fade from people’s minds as time passes. 

Producing a high-quality video from this event is the best way to squeeze every last drop of value out of your investment. Any footage captured can bring the day back to life in the form of digitally-sharable content. 

It’s a great way to generate buzz, introduce yourself to a community, and stock up on content for any future marketing. 


By filming this footage now, you’re really doing your future self a huge favor when it comes time to promote your next big event. 

You won’t have to rely on the closest stock footage you could find of random people at a random conference. 

You can accurately showcase your own team with your branding. Transparent, check. Cost-efficient, check. 

#5. Advertising and Commercial Content

The best thing about this kind of content is its flexibility. Crafting ads allows you to keep up with your competitors by showcasing your latest products, services, and brand voice in an engaging way. 

Any ad you create can be specifically formulated to the message you’re aiming to get across and strategically optimized to achieve your goals. 

It’s honestly the most effective way to generate buzz and excitement.  


The ability to track your ads and monitor their success makes it easy to ensure that you’re not wasting your money. 

You can see exactly what’s working, what’s not working, and adjust until you’ve found the perfect formula to essentially automate your sales funnel.  

#6. The Training Library

It’s the perfect delivery of information, every single time, with engaging visuals that increase retention. These videos can be formatted to meet any training needs. 

They can be shared in the way that makes the most sense for your processes, and they exist for your viewers to revisit whenever they need a refresher.


Producing a collection of well-thought-out videos to train new hires or customers will only save you an incredible amount of time, money, and headaches in the long run.  

No more relying on potentially forgetful trainers. No more spending hours answering the same questions multiple times. 

A digital library of training videos is a resource that you invest in once and benefits you, your current, and your future employees or customers, time and time again.

#7. Process Video

Are there any questions or concerns that you think might be holding your customers back from buying? 

A Process Video can show your step-by-step operation in a simple and engaging way that allows for total transparency, making it easier for a customer to confidently convert. 


This content effortlessly moves the buying decision forward by showing potential customers exactly what their experience will be like. 

It shines a light on all of your FAQs from A to Z, leaving less room for any uncertainties and more room for conversions. 

#8. Product demo

This is the difference between saying, “Our product removes stains!” and actually showing your product removing stains. Consumers want to see results! 

They want to know that they’re not being duped. A product demo can answer vital questions and emphasize your differentiators as it sells for you online, 24/7. 


When you turn your demonstration into a piece of digital content, you get the perfect pitch Every. Single. Time. 

Videos aren’t going to suddenly behave differently or stumble over words here and there. You can always rely on it to perform exactly how you want without any surprises.  

You can outline your product’s value, quality, and special features in a well-curated video that gets your viewers to confidently click “buy now.” 

How'd you do?

Alright, moment of truth. How many of these brand videos are you lacking?  

If you’ve got a few empty spaces to fill in, there’s no need to tackle them all at once. Start forming a plan to check ’em off in ways that make sense for you and your business. 

If you commit to the process, there’s no doubt you’ll come out the other end with more leads, more conversions, and a wider audience pool that gives a shit about you. 

And if you can’t do it on your own, you’ve always got INDIRAP.   

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