How Does The Creative Process Work? | Engage, Educate, Entertain | INDIRAP

August 21, 2018   |   Share:     |  

Welcome to Episode 2 of Engage. Educate. Entertain. This is a collection of informative advice from some of the top experts in the branded video production field. From our CEO to our Creative Director, and our Founder to our Marketing Director, this collection is here to provide you with all the information you need when deciding to start elevating your brand with video content.

After learning Why Your Business Needs Video, the next step is getting that video made. At INDIRAP, your brand is always at the center of the work we create, from the initial idea, to the delivery of the content. A pre-production meeting with our Creative Director Lydia Smyth is the first action we take to learn about your brand, it’s values, and what you want to accomplish with video.

WATCH NOW: How Does The Creative Process Work?

We know the word “creative” can sometimes be intimidating. There are even dozens of posts about why this might be. But creativity doesn’t have to be scary. At INDIRAP, we’re experts at using creativity to formulate the look, vibe and feel of video content that is exceptionally in line with your brand, and will drive the results you want.  

“If you come to us with a clear vision of what you want, we will gladly work with you,” Lydia explains in the newest edition of Engage, Educate, Entertain. But “if you come to us and you have no idea what you want and you just know that you need video, we’re there for that, too.”

As the premier full service video production house, INDIRAP has the capabilities and experience to handle every step of the production process from idea to execution.

“We have a lot of experience in taking a brand centric approach, making sure that your brand is really well represented with the content that we create” Lydia explains.

To learn more about how our creative process leads to result-producing video content for brands in every industry, visit to schedule your free video content strategy session with our team.


INDIRAP offers The Blueprint for Branded Video Content that shows all the ways video can transform your sales, marketing, advertising and branding efforts, as well as your internal communications. If you’re ready to start creating quality video content to engage, educate and entertain your audience, we’re ready to help.

Visit our BOOK NOW page or email [email protected] to get in touch to start elevating your brand with custom branded video content. Have questions you want us to answer? Let us know!

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