How Can I Drive Leads With Video? | Engage, Educate, Entertain
Welcome to Episode 11 of Engage. Educate. Entertain. This is a collection of informative advice from some of the top experts in the branded video production field. From our CEO to our Creative Director, and our Founder to our Marketing Director, this collection is here to provide you with all the information you need when deciding to start elevating your brand with video content.
If the content you’re producing for your brand or product isn’t driving leads that will ultimately convert into sales, what’s the point of producing that content at all? Branded video has been proven to be a more effective type of content than both text and photo, and is one of the best ways to drive leads to your business.
In this article by Neil Patel, he reports that, “Videos now appear in 70% of the top 100 search results listings.” With such a strong presence at the top of search results, it’s clear that video is a true winner. Having such a high ranking on search engines means that your content will be reaching a larger audience, and thus, driving more leads.
Still, this isn’t to say that just any video will work. According to Forbes, “Video is a powerful marketing tool, if it is done right.” That last part is key. In order for branded video content to be truly effective, it needs to be done the correct way. Through years of experience, INDIRAP Founder and Executive Producer Julian Tillotson has developed a successful process for crafting top-quality videos for digital marketing.
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“Having a professionally produced video with a great call to action at the end is the absolute best way to drive leads to your sales team” Julian says.
If you’re ready to start driving leads with branded video content, INDIRAP knows how and is ready to help. Let’s find a time to talk about transforming your brand with video.
INDIRAP offers The Blueprint for Branded Video Content that shows all the ways video can transform your sales, marketing, advertising and branding efforts, as well as your internal communications. If you’re ready to start creating quality video content to engage, educate and entertain your audience, we’re ready to help.