Functions of Video Content | INDIRAP Productions

September 1, 2020   |   Share:     |  

Video content can serve many different functions and if you aren’t utilizing them all, you’re tossing money down the drain. INDIRAP has covered what those different types of videos are and how they can function to serve your brand and generate leads, revenue, and stronger engagement for your business.

In general, there are three types of video content.

Awareness Videos 

Awareness driven videos are used to get on your customers’ radar. These videos typically have high-entertainment value and broad appeal, so they attract as many people as possible.

Engagement Videos

The second type of video content is engagement type videos. These spark a reaction, whether that’s a like, comment, or share, these videos have a call to action somewhere in there to let your viewers know the next steps to take with your brand.

Educational Videos  

Lastly, educational videos aim to teach your audience something. Whether it be your brand’s process, or giving out tips or creating a how-to content, educational videos serve to inform your audience. 

Not only are there three different types of video but these three different types of video can be funneled into many different functions and platforms. Email blasts, paid ads, social media marketing, a landing page video for your website, client testimonials, process, or explainer videos. INDIRAP covers 10 Videos Your Business Needs to Succeed in a previous blog post.  The options are infinite and opportunities for your video content are endless. Wistia covers 15 types of videos any business could effectively utilize, including product videos, onboarding videos, company culture videos, along with many more. 

Yes, the thought of creating videos can be overwhelming, especially when trying to decide what’s best for your brand but there is no other way to effectively present information and gain customers than with a video. Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Consumers have also agreed that video is their favorite type of content to see from brands. Optinmonster concluded that video marketers achieve a 54% increase in brand awareness, and with an increase of brand awareness, comes an increase in sales, and lead generation.

Studies show that 54% of consumers want to see more video content from a brand or business they support, so what’s stopping you from creating video content? With so many different types of content and endless functionality, INDIRAP can help you curate a video to fit your brand’s message, purpose, and style while keeping your viewers informed and engaged.

Contact us at to set up a free 15-minute call to go over a content plan for your business. 

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