When it comes to digital marketing, there are so many tricks of the trade it can be hard to keep up! Today, we’re going to be talking about landing pages. It seems like an obvious one, right? Surely it’s just another name for a homepage? Well, that would be far too simple. Don’t worry – we’ve got you.
A landing page is a standalone page away from the rest of the website with the sole goal being to get you to input your contact details. They’re commonly used in marketing campaigns, and typically it’s where you’re taken to (or where you land – see what they did there) when you click on a link from an email or social media. This is referred to as a ‘call to action’ or CTA for short. The whole point is to get your details so they can convert you into a sale – some may say that’s a smart marketing strategy, others might say it’s making a deal with the devil. You tell me. In fact, this video explains it better!
So, if you’re a marketing person yourself, you might now be wondering whether you need to get your (or your company’s) website setup with a landing page. I mean, that’s what everyone else is doing so it must be the right way to go… right? Did your mother never give you that classic talk of ‘if your friends jumped off a cliff, would you?!’ – how about we slow down and evaluate this. After all, is a landing page really worth the trouble?