MIND YOUR MENTAL HEALTH
If you feel yourself becoming too overwhelmed or overstressed, take a step back and take a breather. Try to determine where the source of the stress is coming from and adjust your strategy if needed! Maybe incorporate a few reposts into your schedule or focus less on the small things like specific edits or perfect captions.
UTILIZE HELPFUL TOOLS
Because there are tonnnsss our there and all of them are designed to make your life easier! There are tools to plan your social media posts, schedule them months ahead of time, and monitor all those KPIs you’re gonna need to be watching! Do a bit of research and maybe try out a few free trials to see which ones work best for you. But trust us: these make all the difference.
TRY TO PLAN AHEAD
We know this can be tricky since it’s easy to push social media on the back burner. But this usually leads to constantly flying by the seat of your pants, a lack of strategic planning, and overall chaos/burnout. The more you can get ahead of your posts, preferably by about a month, the easier your life will be. That way, you can focus on monitoring analytics and adjusting as needed.
ASK FOR HELP
Especially if you plan on posting every day or multiple times a week. A full-time social media account amounts to more than a few full-time jobs. So unless you’re prepared to be a graphic designer, copywriter, strategy manager, analytics monitor, and engagement manager, ask for some damn help. No need to be a martyr.
KNOW THAT YOU CAN ALWAYS SHIFT YOUR SCHEDULE AROUND IF YOU WANT
Nothing is permanent! Try things out, play around with new schedules, new designs, adjust your goals, whatever you want. Yes, this advice may be going against the whole purpose of this article, but at the end of the day, this is YOUR platform! You can be as active or inactive as you want.